The Ultimate Pinterest Marketing Resource Guide (89 Helpful Resources)

March 22, 2012 by

Ultimate Pinterest Marketing Resource GuideWhether you work for a large brand or own your own small business, I’m sure you’re hearing quite a bit about Pinterest. You may be asking yourself, should we be marketing on Pinterest? Is this a fad? How can Pinterest help my business? How would I market on Pinterest anyway?

If you ask yourself any of these questions or if your boss, manager, spouse or business associate has ever asked them, then you’re in luck.

I’ve gathered almost 90 resources to answer almost any question you could have about Pinterest.

  • Are men on Pinterest?
  • Can brands use Pinterest?
  • How are small businesses using Pinterest? How about big brands?
  • What are innovative ways to use Pinterest?
  • Can my brand be hijacked on Pinterest?
  • Are there copyright issues with using Pinterest?


You can find answers to all of these questions below. My three requests:

  1. Please follow my Pinterest Articles and Tips Board (if you’re on Pinterest)
  2. If you’ve written a great article about Pinterest and Marketing (or business), put a link to it in the comments
  3. If you’re a heavy pinner and want to pin for my Pinterest Tips and Articles Board, let me know!

You’ll notice that this list is a mix of top blogs, niche blogs, mass media, and small business blogs which will give you a well-rounded perspective on the marketing opportunities and tactics available to you. Without further ado, let’s get started!

Should Your Business Be Marketing on Pinterest?

The first question you might ask yourself is should my business even be playing around with Pinterest? Take a look at the following awesome resources to help you make your decision.

Pinterest By The Numbers

Do you need numbers to help you decide? If so, these numbers should be enough to get you off the fence!

Marketing Tips and How-To’s

If you’ve decided to jump in (it’s pretty easy to get started so why not?), then you’ll probably want to accelerate your learning a bit. How do the best marketers use Pinterest? Well, I’ve gathered some amazing resources for you. Take a look below.

Nitty-gritty Pinterest Hacks and Tips

In addition to the marketing strategies, here is a set of detailed tips and hacks you can apply to help your boards get noticed.

Pinterest Tips for Bloggers

If you’re a blogger, Pinterest can be a boon for your blog. Learn from other bloggers what’s working for them!

Pinterest Case Studies

It always helps to have real, tangible examples to follow. Check out set of case studies below.

Pinterest Infographics

Where would we be without inforgraphics? Here is an amazing set of infographics that include facts, data, trends and other tidbits.

Pinterest Tools

With Social Media, there are always apps, tools or add-ons that make the experience of using any platform richer. Take a look at the following articles about Pinterest-related tools.

Spammers and Brand Impersonators on Pinterest

Something that you need to be aware of – as a user and as a business – is how scammers and impersonators are using Pinterest.

Pinterest Copyright and Skimlinks

What’s a Social Media site without a little scandal or controversy? Read on about Pinterest and copyright as well as about the Skimlinks “debate”.

I hope you got a lot of value from these resources. Each of these came from my Pinterest Tips and Articles Board where I curate the best Pinterest articles on the Web.

Remember, if you’ve written a great article about Pinterest and Marketing (or business), please put a link to it in the comments…

Let me know what you think about Marketing on Pinterest!

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Filed Under: Pinterest Marketing, Social Media Tagged With: , , , , ,

Comments

  1. Toby Bloomberg - /tobydiva says:
    April 4, 2012 at 4:48 pm

    This is a terrific resource. Thanks for putting it together. As you suggested, here’s a link to the interview/case study I conducted with the Israeli agency and brand manager of the Kotex Pinterest campaign. Thanks for the opportunity to pass it along to your community. Interesting insights and learnings. http://bit.ly/H4eyEr
    Toby Bloomberg – /tobydiva recently posted..New Social Media Network Road MapMy Profile

  2. Alison Gilbert, Digital Age Journalist
    Twitter:
    says:
    April 8, 2012 at 5:11 am

    Here are links to the articles I have written about Pinterest:
    As the New York Graphic Design Examiner:
    http://www.examiner.com/graphic-design-in-new-york/pinterest-and-examiner-com-the-perfect-charrette-pallette

    For Digital Brand Marketing, Education & Interactives:
    http://digitalbrandmarketing.com/2012/03/24/pinterest-part-two-pinpuff-to-the-rescue/
    http://digitalbrandmarketing.com/2012/03/17/pinterest-social-media-scrapbooking-with-style/
    http://digitalbrandmarketing.com/2012/03/31/pinterest-part-three-the-perplexed-pinner/

  3. David Kaufer
    Twitter:
    says:
    April 18, 2012 at 12:14 pm

    Great list – what a terrific source of information, thanks for compiling!

    I would also add this new news/article aggregation site: http://www.PinterestArticles.com

    Cheers,

    David

  4. John says:
    June 7, 2012 at 12:17 pm

    Hey Guys,

    I wanted to increase my Pinterest Followers Level because I am sure this social network has huge opportunities in term of product selling and referring traffic. Generally, I never buy any Followers or Fans because most of those services sell fake y spammy followers.

    But I tried this website that claims to sell real and targeted Pinterest Followers. Few days after my order, I could see that I had a huge increase in Pinterest Followers and that most of them are actually targeted (based on my keywords) and real.
    GOOD SURPRISE.

    Cheers and good luck

    Almost forgot, this is the link guys : buypinterestfollowers.me

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