Success Goes to the Social Media Gardener

Social Media Marketing Strategy

Social Media

Social Media Marketing StrategyRaising a garden takes time and investment. It’s not for the impatient or lazy. As with gardening, social media takes ongoing nurturing for it to grow and succeed. There are no quick and easy solutions and neglecting it can lead to problems.

Maintaining and Improving Your Blog

In the same way that you need to add nutrients and till the soil, it’s important to regularly add content to your blog. Just as you do regular tasks that improve your garden, you also need to regularly look for changes you can make to your blog to improve it. For example, you may change a design element or change the wording, look or position of a call to action.

Nurturing Your Social Media Profiles 

In a garden, you might prune some branches or remove some fruit to focus the nutrients on the ones that remain. On social media, you need to make adjustments such as going out and proactively finding new Facebook pages to connect with, commenting on others’ pages or on their blogs or finding great content to share on your social media profiles. Ultimately, you’re connecting with people in social media and the connections and trust take time.

Passing Off Store-bought as Fresh…

We won’t talk about those businesses that buy followers, because that’s like going to the grocery store and telling people that the salad you’re serving is made from vegetables in your garden.

Having a Social Media Vision 

So, just like a gardener can see the brown soil and imagine the tomatoes, the cucumbers and the squash, the social media gardener can see an empty profile and visualize the account in its full glory.

Making Additions to Your Social Media Garden

The social media gardener may decide to start up on a new platform, add a new type of content or mix in a new contest or campaign. Just like a gardener would open up another plot of land and perhaps grow a different variety of vegetables or start an herb garden.

Embracing Seasonality in Social Media

Social media is also seasonal, just like gardening. You develop your social media campaigns way in advance for a launch, just like you plant and nurture your vegetables in preparation for the proper season for them to ripen and be picked.

Don’t Neglect Your Social Media Profiles

You also have to be wary of dangers. Just like neglecting your garden can lead to rodents and birds eating your fruits and vegetables, not paying attention to your social media accounts can leave negative comments unanswered and spam undeleted.

In the same way that a garden left untended for a week or two can result in everything withering away, leaving your social media profiles untended for long periods of time can allow it to go bad.

Prepare Your Social Media Properly for Growth

Social media, like a garden, takes time to grow. The pay off for the hard work is not immediate; it’s a long-term process, but the rewards can be great.

So, are you a social media gardener?

Let me know in the comments if you are (or if you’re not)…

(Note: I’m not actually a good gardener but I’ve seen good ones in action and I appreciate the work involved!)

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Yes! I am an artist, doing exactly this. I’m focusing on Facebook/Personal Blog right now, and establishing a weekly series of posts including links to my store (print-of-the-week), ebay auction-of-the-week, sketchbook page photos and constantly turning over the soil (fleshing out pre-existing facebook galleries)….I am focusing on a 1980’s music inspired series and contests to guess the music that inspired each piece. This will eventually give way to new plantings! Wish me luck as I get my hands dirty! ;D
    Leah Jay recently posted..eBay Friday and my new tissue paper obsessionMy Profile

    1. Leah,

      Sounds like you have a good vision for what you’re trying to do and some great tactical steps to move towards that goal! Keep tilling and building up your social media presence. Thanks for dropping by!

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