Social media marketing is by far one of the most lucrative (and typically affordable) ways to reach a large target audience at once. However, there aren’t many institutions that formally train pupils on how to properly utilize the broad spectrum of social media platforms available, such as Facebook, Twitter and Google+. In fact, only a sprinkle of the top U.S. business schools even offer social media classes for their marketing students to enroll in.
Thus, if a career in social media is your ultimate goal, you’re going to have to take some additional measurements to ensure your resume “glows.” To learn how to you develop your resume as a student to seem more “hireable,” continue reading below.
Most social media managers want applicants that not only know how to use “old” social media platforms like Facebook, but they need to be well-seasoned in newer platforms like Pinterest as well. Because you can’t necessarily predict which social media platform is going to dominate at the time of your interview, it’s best to just research and learn how to use an array of social media platforms right now. Read tech blogs so that you’re in the “know” of which new social media platforms are making a big splash in the industry and create accounts accordingly. That way, when you put together your resume, you can say that you’ve used Pinterest or had a blog since the beginning of your college career. This can demonstrate your skill level as well as your ability to foresee which social media platforms resonate better with the people.
Get a Social Media Marketing Internship
Taking the initiative and getting an internship as a social media associate (or volunteering as a social media manager for a school-related organization) is always highly recommended. Professionals can show you the ropes and help build up your repertoire of effective social media techniques and management skills. Prior experience is extremely crucial to employers. Even if the internship is non-paid or doesn’t offer school credit, it’s probably in your best interest to get your feet wet with an already established organization or business. Make sure to do Google analytics so that you can show how affective your campaigns were (more on that later.)
Do In-Depth Research
It’s also a great idea to dedicate one of your cap projects (or thesis) to social media—no matter if it’s loosely based or directly about the topic. Doing this can demonstrate your passion for the field and may just give you some better insight to how the industry works as well as teach you some tips on how to tap in on a customer’s psyche.
Use Search Engine Optimization
You also need to make sure that you can be easily found on the internet—this includes your blogs and any other social media accounts you possess. If you have a very unique name, chances are your social media account will pop up first when your employer Googles you. But if you do not, you may be at risk of getting lost in the myriad of people with the same name. To make sure that your Facebook page or Twitter account ranks number one, you might need to incorporate some SEO techniques. So make sure all your profiles are keyword-optimized. You should also consider integrating your accounts and syndicating them.
List Statistics that Count
Lastly, you can impress potential employers by breaking down statistics/analytics of your personal social media accounts—this can prove how effective your techniques are. Some stats you should consider putting on your resume include but are not limited to:
- Number of Followers, Facebook Friends
- Number of Retweets, Shares, Likes, UPVs, Diggs, Pins, and +1′s
- Number of Unique Visitors to your Blog
- Amount of Unique Content Per Week posted on your Blog
- Volume of Comments
- Number of Credible Sources that Follow you
If you attend a school that doesn’t offer a unique program in social media marketing, that’s ok. As long as you do the things recommended above you should have yourself one stellar resume and get the dream job of your choice.
Pepper Givens is a freelance writer whose foremost passion is writing for her blog about education. While her primary writing focus is trends in higher ed, Pepper also enjoys writing about personal finance, parenting, sustainable living, small business strategies, and more. She can be reached for questions or comments at firstname.lastname@example.org.