Social Media Marketing Go / No Go Decision Tree (Infographic)

Are your social media marketing efforts going to pay off? (infographic)

Social Media Infographics

You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts.

In this infographic, you’ll find the key ingredients include:

  • Enough patience to allow it to develop
  • A dedicated resource
  • Willingness to share others’ content
  • Willingness to engage in two-way exchanges online
  • Original content created by your company
  • Ability to handle and deal with negative comments
  • Ability to convert visitors into prospects
  • Ability to find your target audience online

What else do you consider essential to a social marketing strategy? Let me know in the comments at the bottom!

Will your company's social media marketing strategy pay off? #infographic
Provided by Wrike Social Collaboration Software

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. I think you should interact with your visitors on a daily basis …it would give them a personal feeling. This will help you to get regular visitors.

  2. Hi Tom, thanks for posting this. Found out I’m currently unaware I’m losing prospects. I have to develop ways I could engage with my prospects. I better research on it.

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