Social Media Marketing Go / No Go Decision Tree (Infographic)

Are your social media marketing efforts going to pay off? (infographic)

Social Media Infographics

You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts.

In this infographic, you’ll find the key ingredients include:

  • Enough patience to allow it to develop
  • A dedicated resource
  • Willingness to share others’ content
  • Willingness to engage in two-way exchanges online
  • Original content created by your company
  • Ability to handle and deal with negative comments
  • Ability to convert visitors into prospects
  • Ability to find your target audience online

What else do you consider essential to a social marketing strategy? Let me know in the comments at the bottom!

Will your company's social media marketing strategy pay off? #infographic
Provided by Wrike Social Collaboration Software


  1. I think you should interact with your visitors on a daily basis …it would give them a personal feeling. This will help you to get regular visitors.

  2. Hi Tom, thanks for posting this. Found out I’m currently unaware I’m losing prospects. I have to develop ways I could engage with my prospects. I better research on it.

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