The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest


Social Media Infographics

On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.

Some additions that I would include in version 3:

  • Facebook – Comment (as a page) on at least 2 other business page posts/week
  • Twitter – Mention or thank others appropriately throughout the week
  • LinkedIn – Update your personal status 1-2 times/week (i.e. with a relevant blog post or article)
  • Pinterest – Pick important topics for your customers, create a board and curate the best content from the web (not just Pinterest re-shares – see this example of Pinterest Articles and Tips)
Let me know in the comments what you would change about the Social Media Checklist!
WBG Sensible SocialMediaChecklist v2.0 Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC]

Courtesy of: The Whole Brain Group

What else would you add or what would you change? Let me know in the comments!

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


    1. Rebecca – I agree. It’s pretty succinct and seems to cover a lot of the bases. I added my two cents on additions for the next version (or for readers to think about). Thanks for your input!

    1. Laura – great addition to the list! I was just working on video with a client yesterday so I’m in full agreement with you – including Title, URL, description, tags (and embedding in your blog). Thanks for the input!

  1. Hi Tom,

    I like your additions to the Whole Brain Group list, especially actively commenting on other Facebook business page statuses from your business page. I believe an active discussion amongst friends, fans, followers and partners is a successful strategy to promote and market your brand online.

    I think focusing on the number of tweets per week, or number of new posts on the various networks, etc is not necessary, though it does help keep business objectives and relevancy in line. I feel it’s a good blueprint or checklist as you’ve called it, and can serve as an outline to guide your efforts.

    Thanks for sharing,
    Tarun Gehani recently posted..15 Cost Effective Ways of Getting More Customers in the DoorMy Profile

    1. Tarun,

      I hear you but it’s nice to have some guidelines or a target. I train some social media managers and if they don’t have a structure, sometimes the new ones are too inconsistent to get the ball rolling in the target platforms. Thanks for your comment!

  2. Nice, basic infographic. Updating your status once or twice a week is okay for beginners, but not if you really want to get maximum use out of your LinkedIn profile. It should be at least three to five times per week. I’d also add a pro tip to ask for service or product recommendations from your company page, and that you update the company status three to five times per week. The key is focusing on interesting, relevant, and helpful information. Another overlooked tactic is to review the Answers section of LinkedIn once a week. Answering questions gets you expertise points on your LinkedIn profile.
    Michael Yoder recently posted..6 Things You Can Do To Make LinkedIn Work For YouMy Profile

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