How to Measure Social Media ROI (Infographic)

July 16, 2012 by

We all know that engaging in Social Media is essential for business today…

Right??

Well, Social Media efforts, such as engaging potential customers in Facebook or Twitter, can cause frustration for many executives or business owners because the true value of these efforts is notoriously hard to evaluate. What’s the ROI of regular Tweeting? How much business does following up on company or product mentions generate? What is our Facebook Page (and regularly updating and maintaining it) worth to us?

Social Media Return on Investment

The following infographic highlights some of the key elements around Social Media ROI, including:

  • How other businesses measure ROI, including: Followers, Traffic, Mentions, Leads and Sales
  • Examples of specific campaigns (and the returns): Jimmy Choo, Joie de Vivre Hotels, Foiled Cupcakes and more
  • How Google Analytics measures “Social Value”
  • The best ways to get Facebook Fans
  • How content creation helps you get Twitter followers and Facebook fans (and which kind of content)
  • Social Media activities that are hard to measure (but which help your brand), including: Customer Support, Brand Equity, Market Research
What’s your take on Social Media ROI? Let me know in the comments below

 
Social Media Return on Investment
Credit: Infographic brought to you by the InventHelp marketing team
 
 
 

What’s your take on Social Media ROI?

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Comments

  1. Ryan Hanley
    Twitter:
    says:
    July 16, 2012 at 10:31 am

    Tom

    One important item I take away from that infographic is the Survey of why people like a brand page…

    Third from the bottom is “Learn More about the Company”

    So why do all these brands talk about themselves all the time?

    Important… No one cares about YOU, they care about what YOU can do to help them.

    Thanks,

    Hanley
    Ryan Hanley recently posted..The Rear View MirrorMy Profile

  2. Chris
    Twitter:
    says:
    July 16, 2012 at 10:58 pm

    Hi Tom, thanks for sharing this infographic (just pinned ;) )
    Data show us that social media are very important in business and even with Facebook we can get some customers…
    Chris
    Chris recently posted..What is Your Business Model – Authority Site, Niche Sites or Something Else?My Profile

  3. Chris
    Twitter:
    says:
    July 16, 2012 at 11:07 pm

    You are welcome, have a nice week!
    Chris recently posted..35+ Traffic and SEO Tips & Articles From BloggersMy Profile

  4. Mari
    Twitter:
    says:
    July 17, 2012 at 4:44 am

    Thanks for featuring us, and also thanks for the very useful information. It’s interesting that the biggest reason why someone will “like” a Facebook page is for coupons, followed very closely by “showing my support for a company to others.” Yet more evidence that people can be motivated by more than discounts – which is what we maintain! Thanks again.

  5. Scott Lacy
    Twitter:
    says:
    July 19, 2012 at 9:28 am

    Great visualization. You have to be really clever and industrious to get the best return on social media. At Spring Metrics we’ve learned that offering a store discount for a tweet/like can be hugely successful. There are other ways of getting that precious ROI, but your best bet is to provide your visitors something of legitimate value in return for that social ask. Folks really appreciate the gesture, and it shows in all the conversion rate analysis we’ve undertaken.

  6. Scott Lacy
    Twitter:
    says:
    July 19, 2012 at 9:40 am

    I neglected to mention one interesting dynamic. Even when customers don’t redeem an online coupon during a “tweet-for-discount” scenario, they frequently tweet or like the online store anyway. Our view of this is that people appreciate the gesture of a special offer even if they aren’t ready to act on it yet. It’s a win either way, as the online store now has a new channel through which to communicate with that potential new customer.
    Scott Lacy recently posted..Who Says Commerce is Social? You do.My Profile