How to Measure Social Media ROI (Infographic)

Social Media Infographics

We all know that engaging in Social Media is essential for business today…


Well, Social Media efforts, such as engaging potential customers in Facebook or Twitter, can cause frustration for many executives or business owners because the true value of these efforts is notoriously hard to evaluate. What’s the ROI of regular Tweeting? How much business does following up on company or product mentions generate? What is our Facebook Page (and regularly updating and maintaining it) worth to us?

Social Media Return on Investment

The following infographic highlights some of the key elements around Social Media ROI, including:

  • How other businesses measure ROI, including: Followers, Traffic, Mentions, Leads and Sales
  • Examples of specific campaigns (and the returns): Jimmy Choo, Joie de Vivre Hotels, Foiled Cupcakes and more
  • How Google Analytics measures “Social Value”
  • The best ways to get Facebook Fans
  • How content creation helps you get Twitter followers and Facebook fans (and which kind of content)
  • Social Media activities that are hard to measure (but which help your brand), including: Customer Support, Brand Equity, Market Research
What’s your take on Social Media ROI? Let me know in the comments below

Social Media Return on Investment
Credit: Infographic brought to you by the InventHelp marketing team

What’s your take on Social Media ROI?

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Tom

    One important item I take away from that infographic is the Survey of why people like a brand page…

    Third from the bottom is “Learn More about the Company”

    So why do all these brands talk about themselves all the time?

    Important… No one cares about YOU, they care about what YOU can do to help them.


    Ryan Hanley recently posted..The Rear View MirrorMy Profile

    1. Yes and second from the bottom is to get educated about company topics. I totally agree with you – brands need to spend less time pumping out brochure-like content and more time helping/educating their potential customers!

    1. Thanks a lot Chris. Yes, I’ve been doing a lot of interviews lately for a new podcast and I’m getting great confirmation of the value of social media for brick and mortar businesses (not just online businesses). I appreciate the pin and the share!

  2. Thanks for featuring us, and also thanks for the very useful information. It’s interesting that the biggest reason why someone will “like” a Facebook page is for coupons, followed very closely by “showing my support for a company to others.” Yet more evidence that people can be motivated by more than discounts – which is what we maintain! Thanks again.

  3. Great visualization. You have to be really clever and industrious to get the best return on social media. At Spring Metrics we’ve learned that offering a store discount for a tweet/like can be hugely successful. There are other ways of getting that precious ROI, but your best bet is to provide your visitors something of legitimate value in return for that social ask. Folks really appreciate the gesture, and it shows in all the conversion rate analysis we’ve undertaken.

  4. I neglected to mention one interesting dynamic. Even when customers don’t redeem an online coupon during a “tweet-for-discount” scenario, they frequently tweet or like the online store anyway. Our view of this is that people appreciate the gesture of a special offer even if they aren’t ready to act on it yet. It’s a win either way, as the online store now has a new channel through which to communicate with that potential new customer.
    Scott Lacy recently posted..Who Says Commerce is Social? You do.My Profile

    1. Scott – that’s a great example and thanks for sharing. I agree with your points about legitimate value and people appreciating that gesture. Thanks for coming back to add that thought!

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