6 Small Business Blogging Myths Debunked

Small Business Blogging Myths

Business Blogging

Small Business Blogging MythsA lot of small businesses are daunted by the idea of writing for their blog (or starting one if they’re not blogging yet). They’re daunted because they think they have to write all the time. Or those who are blogging already feel like they’re not adding any value to their businesses because their traffic stats are low. Others don’t feel like they have any unique ideas so why bother?

Well, let me set your mind at ease by debunking six common blogging myths. This can give you the needed perspective to approach blogging in a more positive way and give your company blog the attention that it deserves!

Myth 1) You have to write all the time

Look. I’ll tell you this straight. The more you write, the better it will be for you. But a couple of important things are worth noting. 1) Quality trumps quantity every time. If you write posts that actually help your potential clients, that are well-written (and error free), and that are attractive (include a picture), you’re much better off than the daily writer of garbage. 2) More is better, but even a few high quality blog posts can add credibility and authority and can motivate people who end up at your site to contact you or to do business with you!

By the way, most people who are going to call or meet with you will check your website in advance. If your website/blog combination leaves a good impression, it’s much more likely that they’ll be inclined to pursue business with you. Lesson: Get some really blog content up there – even if it’s just a few posts!

Myth 2) Traffic is the most important measure of success

Traffic is great. It makes you feel good to be wanted. Comments also help add credibility to a blog and give it a feeling of community. But, the fact is, most small business blogs will have low traffic and few, if any comments! That’s okay!

Business leads and sales are important. If your blog helps you convert the (sometimes few) people that come to your site, whether they met you at a networking event, were referred by someone, or found you by searching online, then it’s helping! Also, if you get a small amount of traffic but it’s the right traffic (and turns into leads), then you’re on the right track! Don’t be focused on traffic. Focus on leads and sales. Is your blog helping with these (or hurting)?

Myth 3) You have to be a great writer

Point 1: Many great writers will not be a good business bloggers. Point 2: You can write a decent blog post event if you don’t know how to write well. How? Follow formulas, focus on solving customer problems, and keep it simple until you get comfortable with your own writing “voice”.

For example, you can use the following formulas without being a trained writer:
– 5 Tips to Saving Money With Your Next __________ Project
– How To ___________
– 5 Reasons You Should _______________
– 6 Myths of ___________________ (look familiar?)

Myth 4) Every post has to be completely unique in the world

One thing that small business owners worry about is coming up with ideas. Yes, I believe unique ideas and creativity are important. But, that’s advanced math. For most small businesses, entrepreneurs or sole proprietors, getting started and getting some content out there is more critical than stressing over uniqueness.

If you decide to write a post but find that someone else has already written about that same topic, should you stop writing it? Well, is this in your same marketplace? Will your customers see that blog post? If it’s not your direct competitor, most likely your customers will never see that other post. And even if it is your direct competitor, come up with some angle to make it slightly different (and better). Then start writing!

Myth 5) Build your blog and people will find it

Starting a blog without promoting it is like buying a car and not putting gas in it. It feels pretty unfulfilling to sit in the driveway dreaming about cruising down Highway 1 with the top down. Same with a blog. It’s just going to sit there unless you do something about it! Tell your customers, put a link to your blog in your email footer, write guest posts for other blogs, send your best blog posts to your mailing list, and promote your posts via social media. Don’t spam people or overdo it (there are some nuances to all this), but you get the point.

Myth 6) Blogging is separate from Social Media or Search Engine Optimization

Some small businesses think that they would like to do a social media campaign or get better SEO for their website but they don’t want to address their blog “issue”. Well, I have news for you. Blogging is an integral part of an effective social media campaign. Sharing the headline and link for your recent, great blog post is the perfect the excuse to get in front of your potential customers on social media and to bring them back to your site to read that blog post (or watch your video).

Regarding SEO, great blog posts that get shared are the best thing you can do for your SEO strategy! Yes, you can optimize your existing pages, but creating new, high quality keyword-targeted blog posts will give you even more bang for the buck. Don’t try to do SEO, Social Media and Blogging in a piecemeal fashion! Really, blogging is integral to any social media or SEO strategy.

Ready to tackle your blog with a new perspective?

Now that we’ve addressed these 6 myths, are you ready to get started working on your company blog? Stop playing around on Facebook and give that “5 Tips” post a shot!

To learn more about blogging, see my Blog Writing Workshop.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.

Comments

  1. Excellent post Tom. These are all myths that I’ve approached in my own business as well as with my clients and you debunk them extremely well.
    One thing I add – when writing, you don’t have to start at the beginning. Start in the middle or the end or wherever your idea is currently taking you. Then just write, edit and revise until it flows the way you want.

    1. Thanks Priya. I love your addition as a simple way for people to get started. I agree, just write the core of the content and then reshape it into something readable later. Thanks for the addition!

  2. Yes, completely agree. You don’t need to be Shakespeare to write a blog (although you do need to know how to use a semi-colon and an apostrophe!), the most important thing is a have a voice. Remember that a blog is a conversation, so it’s a good idea to imagine someone that you’re talking to when writing.

  3. I’ve been through all this myths the hard way, Tom, and I truly would’ve loved this advice at an earlier stage, so I’m really glad you took the time to outline it for us.

    I’d add a 7th myth:

    “Blogs are special.”

    This is a myth. A blog is a content format, the world has lots of them, and they each have over-arching commonalities (‘story’, for example), and they each have their differences.
    Jason Fonceca recently posted..Ryze’s 3 Personal Questions For Jason FoncecaMy Profile

    1. I agree Jason. A blog is just another platform to communicate, tell stories and spread your message. Thanks for the addition!

  4. Tom,

    This is great advice! I think that you shoot down all the major excuses for not starting a blog 🙂

    But yes, offering quality information to your (potential) customers should be the main point of your blog. This is a great way to serve your customers well and show that you care about them.

    Cheers,
    Timo
    Timo Kiander recently posted..How a Change of One Habit Can Change Your LifeMy Profile

  5. Quality and consistency is my motto when creating content for my blog. I only write one post a week, but the amount of information contained in that one post is enough for a reader to mull over for the rest of the week. I know the more I write, the better I write. Our blog posts are like our calling cards. It’s a reflection of us and our business. So I write to improve and I write to promote.
    Jeanne Pi recently posted..How a Blog Post Written in 1 Hour Generated a Million DollarsMy Profile

    1. Jeanne,

      I agree. Our blogs are our calling cards and any content in there needs to be of high quality – it reflects on us. Stay consistent and thanks for the comment!

  6. Great stuff Tom. Regarding #1, I always tell those not used to writing a blog that they can always write a bunch of posts at once if they get the feeling and some blog platforms, like WordPress, allows you to set them up to go live when you want them do. Sometimes that helps a few folks out.
    Mitch Mitchell recently posted..Take Control Of Your Blog Web SpaceMy Profile

    1. Yes, Mitch. They don’t have to publish if they don’t feel comfortable. That way they can edit or go back to the drawing board. So they don’t go extreme, I do recommend that my clients not agonize over every post though so they get used to finishing more of them.

  7. You’ve really addressed some key issues that I hear all, all, all the time and done it in a way that feels comfortable to digest. Your post gives people the courage to take a step (or two) in the right direction for growing their brand and issue – write on!

  8. Hi Tom,

    Good things to remember. Especially the second myth about traffic is really misleading. Concentrate on creating valuable content for your prospects – all you really need to do. Sure SEO and all the other things are important. Focus on the potential customers just will guide you to the right path 🙂
    Peter Sandeen recently posted..Top 3 Common Customer Service MistakesMy Profile

  9. I was hooked after Myth #1. I nearly always feel pressured to get that next post out there. Trust me, that’s tough to do when you’re not even sure more than 10 people will ever read it! I agree that quality trumps quantity every time so I try to live that. I can’t help but point out the irony of Myth #2 being about traffic. I suppose with more traffic, I would be more motivated to keep writing regularly.

    Thanks for the post!

    1. Trevor, thanks for the comment. Yes, more traffic can be motivational but (depending on the industry), small amounts of traffic that is coming in for the right keywords (from search) or from the right sources (e.g. shares in LinkedIn groups), can turn into customers or possible partners.

  10. I had to see that “write all the time” myth there. Yes, the tip about posting regularly is true, but that doesn’t mean that you have to write ALL the time. If you can set a schedule on writing content, then that would be helpful, but you have to make sure of the quality. People like it more when they’re seeing quality rather than seeing the same repetitive content every single time.

  11. you touched on some good points about blogging. We have started blogging for our company and although it is helpful we are also creating landing pages to have more links directed to our blogs. Good content is key because why would anyone return to your site if you wrote nothting that had any value to them.

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