2011 Blogging Statistics [infographic]

For businesses of all sizes, blogging is a key part of their marketing mix. The following are some informative statistics about the Blogging World (aka “Blogosphere”).

Highlights:

  • As of July 2011, there are an estimated 164 million blogs (from 3 million in 2004)
  • 27% of bloggers are full-time bloggers
  • About 2/3 of bloggers are male
  • The US has about 49% of the blogging population worldwide
  • 5% of the blogs are business-focused and 14% are focused on technology or Internet marketing
  • Traffic sources: 41% Search Engines, 28% Social Media, 20% Referring Sites
  • WordPress is used by about 40% of the blogs (not noted whether WordPress.org or WordPress.com)
  • Top 3 most popular sites for Social Networking (and sharing content): Facebook, Twitter, Linked In

How Big is BlogosphereInfographic by – Conversion Rate Optimization Company Invesp

Many thanks to Invesp for pulling together the data in this helpful infographic.

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[…] music and academic articles for good. Why is this not true of blogs when the blogosphere boasts some incredible numbers that can’t be […]

Carlie
Guest

As a new blogger, I found these statistics and the infographics very interesting. I look forward to more information on how to blog even better over the years.

Tom
Guest

Thank you Carlie. Thanks for stopping by!

halina zakowicz
Guest

I referenced some of your provided stats on my HubPages article on traffic generation- thank you very much for this useful information!

Kirsten
Guest

I’m trying to find data on the estimated number of blogs that are actually active (or inactive). Any ideas? It’s hard to find blog statistics!

Tom
Guest

Kirsten, take a look at this page: http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/. Other than that, it seems that BlogPulse (where they used to track number of blogs) has been shut down. Technorati does a yearly State Of the Blogosphere report but I don’t think they estimate numbers of blogs anymore (at least I couldn’t find it easily). Good luck and I hope this helps!

Gto
Guest

LO, do you blieeve you can actually compare living standards between first world countries with any success, or that they reflect the success of an economy? And do you think that Germany and Japan’s lack of economic growth over the last decade is the sole marker of their economic success? Japan was until this year the world’s second largest economy, with only 120 million people, most of whom don’t speak English. It also dominates the medium and high tech and heavy manufacturing sectors in the world economy, and has extremely low unemployment. Germany also does well on many of the… Read more »

steve billinghurst
Guest

I’d like to know how often the average blogger posts.

Moe
Guest

It truly is amazing how far blogging has come from 1995 when it was introduced. Another interesting stat is that the key word “blog” has more searches according to Google then the keyword “website”

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