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Here’s an excert of a guest post I wrote for the Examiner.com. To ready the entire post, click here: 5 Small Business Blogging Mistakes
5 Blogging Mistakes Most Small Businesses Make
When working with small businesses of all varieties, I see them making a lot of the same mistakes that cost them business and waste time. In fact, some of the biggest mistakes include coming up with reasons why not to blog! If you blog or are considering blogging for your small business, read on. At the end of the article, I’d love your feedback on the biggest blogging mistakes you’ve seen.
1) My website does the talking for me, I don’t need a Blog:
Your website is about as exciting as the Sears Catalog – not a real page turner! Your blog is the place where you can provide articles, tips, pictures, interviews, video or other content that your potential customers will love. If you want to have a catalog as a sales tool, you’ll be left behind by your competitors who get it!
2) Blogging about your company and products:
Don’t be dry. Don’t be boring. Don’t write about the same things you already talk about on your website!
People probably don’t care that much about your products and company to spend their free time reading about it. Think of your blog as your company’s version of Vanity Faire, Men’s Health, People magazine or Inc. Magazine. Short, interesting, snappy and highly share-able content!
3) Thinking: My industry doesn’t Blog:
Read the rest at the Examiner.com…5 Small Business Blogging Mistakes
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Good idea. But most of the small business owner don’t thinking about that. Even they have no take proper plan .
Bakir khan recently posted..10 Financial Yardsticks for Your Small Business