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Seth Godin delivered a thought-provoking keynote at IAB’s MIXX Conference in New York on September 27, 2010. The presentation was a call to action for the advertisers and marketers in the audience as well as for all workers or executives hoping to succeed in today’s economy. I’ve highlighted the key messages below. Provide your response … [Read More…] Seth Godin IAB Keynote – What You Need to Know to Survive and Succeed in Business Today

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The other day I was looking for a way to protect a client’s brand online by reserving their brand name in the various Social Media sites. Two things struck me like a brick: 1) There are a lot of Social Media sites out there! If you consider the biggies you’re talking about at least 20 … [Read More…] How to Protect Your Brand Online for $99

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In Robert Scoble’s keynote today at Social Tech in San Jose (#mptech), he went through the changes from yesterday’s web to the 2010 web and beyond. I’ve captured 8 key points or trends that he discussed in the speech.  He also reviewed a long list of tools and technologies that B2B and B2C marketers should … [Read More…] 8 Social Media Trends and 22 Tools from Robert Scoble’s keynote speech (SocialTech)

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To be effective marketing online you really have to cover the following areas of your Social Media efforts. Some are obvious but others may not be: Promotion – how will you promote your company and the great content you are creating to attract potential customers to your site? Targeting – are you targeting the right … [Read More…] 5 of my Favorite Free Social Media Marketing Tools