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For businesses of all sizes, blogging is a key part of their marketing mix. Following are some informative statistics about the Blogging World (aka “Blogosphere”). Highlights: As of July 2011, there are an estimated 164 million blogs (from 3 million in 2004) 27% of bloggers are full time bloggers About 2/3 of bloggers are male … [Read More…] 2011 Blogging Statistics [infographic]

What is a Twitter Chat? A Twitter Chat, also called Tweet Chat is when a group of people post messages (“Tweets”) on Twitter during a defined time around a particular topic. The way the people connect and are able to read the Tweets related to the particular Twitter Chat is via a particular hashtag (a … [Read More…] Twitter Chats: What are they and how to find them?

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I work with a lot of small business owners and solopreneurs and I hear a lot of the same questions so I thought I’d clear up some misconceptions about some of the “SEO tactics” that are often offered to them. In fact, some of these can damage your standing with the search engines, leading to … [Read More…] SEO That Hurts: 6 Out-dated Tactics That Can Harm Your Website

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PART 2 of a series of BUSINESS BLOG POST IDEAS articles. See PART 1. We can all get hung up trying to start our next blog post. Let me give you some unique ways to get un-stuck and some tools and resources to go along with them. Listen To Someone Give A Talk This typically inspires me … [Read More…] 18 Unique Ways to Find Blog Writing Inspiration

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Franken-Marketing: A marketing strategy defined by isolated efforts, looking and acting as if they were coming from separate “bodies” The Phone Call The other day I was contacted by a potential customer. A small to medium-sized business focused on window coverings. They wanted some help with part of their social media strategy for one of … [Read More…] How Dr. Frankenstein Builds a Marketing Strategy