So, you’ve probably tried telling your friends and acquaintances what your company does, and all you’ve received is just polite nods and smiles. But having a very technical-sounding, highly specific business doesn’t mean you can’t sound hip and cool. The truth is, there’s no such thing as a boring niche, as long as you know … [Read More…] Is Your Niche Boring? Turn the Tables to Your Favor With Content Marketing

It’s crazy out there. 76% of B2B Marketers say they will produce more Content in 2016. Many businesses will find their customers by blogging more than once a week. This means the competition for your keywords is steadily on the rise. How do you come up with valuable blog post ideas in the age of … [Read More…] Top 10 free Tools to find 50+ Valuable Blog Post Ideas (in 30 minutes or less)

Startup

Startups are often founded when a business idea inspires a founder who can’t stay put until that idea is realized. As a founder, you might have a twinkle in your eye, an inexhaustible resource of energy and a will that literally helps you move mountains. These are the vital ingredients which get the ball rolling. … [Read More…] Launching a Digital Business? Here’s a Five-Point Checklist

Many brands focus their marketing efforts on the most popular social media platforms, like Twitter and Facebook. But many don’t realize the largely untapped, brand-building potential of using SlideShare as a marketing tool to grow their following, share insights and generate leads. SlideShare allows you to upload and share your presentations and creations with the … [Read More…] 7 Killer SlideShare Marketing Tips

Marketing

Image via: Shutterstock It’s only been two weeks since Pokémon Go was first released in the US, Australia, and New Zealand, and already it’s the most successful mobile game in the U.S, boasting more app installations than Tinder and more daily active users than Twitter. It’s the combination of Augmented Reality with gamification, local marketing, … [Read More…] How Small Businesses Can Ride the Pokémon Go Craze