Sales Tips

Prospecting is a fundamental step that salespeople have to execute effectively in order to achieve better results. Defined as the process of qualifying leads who have demonstrated the desire to make a purchase decision, prospecting plays a crucial role in influencing client’s decision. This is the reason why it is important for salespeople to get … [Read More…] 8 Ways to Prospect More Effectively (Infographic)

The concept of content marketing itself is fairly easy to grasp. However, producing branded content with a strong strategy resulting in leads can be a big challenge. If done correctly, it can do wonders for your ROI and your wallet. DemandMetric found that on average, content marketing costs 62% less than outbound marketing and can … [Read More…] 3 Content Marketing Mistakes That Are Killing Your Leads

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS

Marketing

It seems like you can’t escape smart phones. People swerve in traffic as they scroll through Instagram, commuters stare into their phone as they try not to fall on the train, and every sitcom has an episode where the well-meaning parents desperately try to spend some quality time with their kids…(gasp) without phones. Smartphones are … [Read More…] 5 Reasons to Optimize Your Mobile Site

Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017

eCommerce

Many e-commerce sites struggle with the effort to build high quality links to their sites, because useful inbound links need to be both numerous and market-focused. If traffic consists of users not likely to be interested in your products or services, or if the volume of that traffic is meager, those are not quality links. … [Read More…] 8 Actionable Link Building Strategies For E-commerce Sites