For anyone in small to medium businesses, there are many aspects to consider when it comes to ranking your business. If you’re online as well as having a physical presence, you need to consider factors such as SEO in order to positively impact on your rankings and drive more traffic. For a retail specific brick … [Read More…] Social Media Marketing for Brick & Mortar Retailers

Marketing

It’s a sobering moment when a business realizes those big traffic numbers aren’t converting into sales. They may be making the right moves to get attention and rank well on search engines, but without targeting the right audience or testing every element of their strategy – their marketing efforts are surely doomed. Low conversion rates … [Read More…] Why your website leads aren’t converting into sales

An organization is only as good as the relationship it maintains with its customers. The better a firm can manage and maintain relationships with clients, the more successful it will become. As a result, companies spend hundreds of thousands of dollars or more on personnel, hardware, and software that specifically deal with client-related issues on … [Read More…] Basic Ideas for a Much Better CRM Implementation

Marketing

There is almost nothing we do today in business and marketing that can be separated from the continued march of technology. Everything from communication, sales, recruitment and more can now be enhanced by or carried out via new developments in technology. It’s impossible to encompass all the ways that you can use technology to boost … [Read More…] How To Maximize Your Efforts And Returns Using Technology

Marketing

What customers can prove the hardest to convince? Millennials! What category of customers will come to dominate the market in few years? Millennials! The change in the consumer market will be momentous. For most companies, it will spell out disaster. For a select few, it will mean a new period of prosperity. Understanding the new … [Read More…] How to Effectively Communicate with Millennial Customers in 2017