Branding

For content marketers looking to spread the reach of their brand over new digital platforms and social media, engagement is the name of the game. In fact Simply Measured’s latest State of Social Marketing Report found that engagement metrics like Likes, Comments and Shares were the considered the harbinger of success by over 58% marketers, … [Read More…] 3 Ways to Grow Organic Engagement for Your Brand

10 App Development Trends Start-Ups Should Watch Out For In 2018

Startup

Those who declared apps dead years ago can comfortably take a backseat now. Apps are very much here and doing great business year after year. New technologies are transforming lives, every day. Things that sounded like sci-fi are a reality today. From banking and retail to home automation and security, apps are making our life … [Read More…] 10 App Development Trends Start-Ups Should Watch Out For In 2018

A well-designed website is the fortress of your brand and you need to make sure that it fulfills all requirements related to user experience. According to a recent study, almost 80% of people who don’t like what they find on one site will go back and search for another webpage. Unfortunately, most entrepreneurs are not … [Read More…] UX Design Practices You Should Have Terminated by Now

How often do you find yourself working on a content plan with no thoughts in your head? When you’ve described how to analyze backlinks and perform site audit hundreds of times, told how to do keyword research twice as many, it’s normal if you run out of the ideas. I’m going to describe my way … [Read More…] How to turn search questions into blog posts your audience will love

eCommerce

While no one particular source can serve as the definitive guide to all ideal ecommerce features, this one gets pretty close. This infographic lists 72 essential ecommerce features which ensure a top-notch functional site in today’s competitive landscape. It is a pathway of its time and should only help inform the next evolution in website … [Read More…] Top-Notch Ecommerce Website Features You Must Have [Infographic]

Marketing

Gone are the days when people used to take possession of their mobile devices for merely calling purpose. Mobile devices have revolutionized the way we live and if we look at the world of marketing/business, these devices have shown the dominance there too. Business owners, no matter small or big, downright rely on the mobile … [Read More…] Mobile Marketing Tips for Small Business in 2018