With the online world and digital marketing continuously evolving, more businesses turn towards prominent individuals or bloggers in the online spectrum to boost awareness of their brands and to promote their product offerings. We can notice that this is already occurring around us as bloggers and other marketing campaigns, products, etc. work hand in hand. … [Read More…] The Ultimate Guide To Succeed in Blogger Outreach

Email marketing


Conversion rate optimization (CRO) and email marketing usually don’t go hand in hand. Or, at the very least, that’s not the accepted paradigm. The majority of the marketing strategies, especially when it comes to e-commerce, are usually centered towards sending out certain newsletters as well as promotional emails, abandonment messages and some transactional emails. However, … [Read More…] How to Use Email Automation to Boost E-Commerce Conversions

As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

Sales Tips

Prospecting is a fundamental step that salespeople have to execute effectively in order to achieve better results. Defined as the process of qualifying leads who have demonstrated the desire to make a purchase decision, prospecting plays a crucial role in influencing client’s decision. This is the reason why it is important for salespeople to get … [Read More…] 8 Ways to Prospect More Effectively (Infographic)

The concept of content marketing itself is fairly easy to grasp. However, producing branded content with a strong strategy resulting in leads can be a big challenge. If done correctly, it can do wonders for your ROI and your wallet. DemandMetric found that on average, content marketing costs 62% less than outbound marketing and can … [Read More…] 3 Content Marketing Mistakes That Are Killing Your Leads

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS