We know that email marketing works. After all, email is the most preferred form of contact for the majority of customers. Studies have found that for every $1 spent on email marketing, you can expect to receive $40 in return! What makes emails even more effective, time-saving, and profitable for online businesses is automation. Automated … [Read More…] 4 Automation Hacks for Awesome Ecommerce Email Campaigns


For a marketer or a sales team looking to elevate a business, it’s a win every time a lead gives up information. Successful marketing relies on such information, especially when it comes to converting the prospects into customers, which remains a challenge for many marketers. In trying to evaluate the value of each lead, some … [Read More…] Successful Ways to Use Lead Information To Drive Up Conversions and Sales


Sales and marketing go hand in hand when it comes to improving a company’s bottom line. While marketing involves the planning and implementation of business activities that bring in potential buyers, sales is about converting potential buyers into actual paying customers. Larger companies usually have separate sales and marketing departments, but it’s normal to find … [Read More…] 7 Proven Sales Techniques Your Marketing Team Should Learn

Facebook has more than two billion monthly users at the moment, and that number is growing as we speak. It became the most popular social media for advertising ever since they introduced the Facebook Ad service. With super refined algorithms, your ads will appear in numerous feeds, and many users will show interest in your … [Read More…] 11 Tricks to Create Great Facebook Ad Designs

Email marketing is definitely one of the best tools to remind clients of your business and even to sell something right away. Although marketers tend to invest more money into social media and paid search these days, the fact remains that email campaigns still have by far the biggest ROI percentage. However, email campaigns demand a … [Read More…] Email Marketing Blunders Which Make Your Clients Run Away

Using explainer videos is a smart and effective way to promote your business. The reason is pretty simple—explainer videos are interactive and better “explainer”, especially when it comes to educating about complex topics or services. A viewer is likely to be attracted by an explainer video than a chunk of texts over the webpage. According … [Read More…] How to Make an Explainer Video That Can Boost Your Revenue?