Conversion

How many times have you spotted the typical “Sign up” or “Buy now” message? That’s right, consumers are constantly exposed to this type of calls-to-action even if these simply lost their meaning a long time ago. Is your landing page converting few leads? The likely reason is a weak call-to-action. What you need is a … [Read More…] The Power of Persuasion: How to Create a Surefire Call-to-Action

I believe you’ll be in the affirmative when I say: Google’s algorithm puts a PRESSURE on competing web pages. It becomes really hard these days to craft content that both sits well with Google’s ranking factors and user experience. You may be raising an eyebrow or two on who this Brian Dean guy is, but … [Read More…] Brian Dean’s Advice in a Nutshell: Go for User Experience

As we enter the fourth quarter of 2016, the year is rapidly drawing to a close. Before you know it, we’ll be into the holidays, and New Years Day will be looming at the door. Experienced marketers are looking toward the future, therefore, and thinking about the next big trends in social media marketing. Being … [Read More…] The Future of Social Media Marketing: What’s Trending?

eCommerce

2016 is a great time to be part of the e-commerce digital revolution and India is one of the top players in the Asian market. With a growing population in the sprawling urban areas of the country, a digital revolution has steadily been taking place. According to research, e-commerce has been growing for the past … [Read More…] Asian eCommerce Market All Set To See Further Growth

Marketing

You would think that by this time most small and medium business (SMB) owners would know the importance of having a website, even if they don’t think they need to reach a global market. After all, “Near Me” searches can generate business within a small geographic location. However, nearly half (46%) of SMBs don’t have … [Read More…] Viral Marketing: 12 Hacks to Spread Information

How secure is your WordPress website? Do you use a unique username and password to access it? Have you installed security plug-ins to ward off those pesky intruders? Is your hosting company offers extra security measures like file detection scanning and aggressive network firewall? If the answer to all of these questions is “No! I’m … [Read More…] 10 WordPress Security Tips to Defend Your Site from Hackers