In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success

The innovation and technology, should not be in any way impact or affect the work ethics that any company should keep and practice as they strategize their marketing. This is important to protect the welfare of consumers as they purchase any product or get any service. What is Ethical Marketing? Ethical marketing is essential to … [Read More…] Improving Work Ethics in Digital Marketing

  The release of the infamous panda and penguin update transmuted the way link building is done by the SEO experts. You can no longer stuff the unneeded SEO-centric clutter within your content. In order to make a dent in the digital world, you have to stand out in the crowd, while staying absolutely aloof … [Read More…] Why Your Long Tail Keyword Strategy is Still Failing?


Affiliate marketing is a long journey filled with excitement, disappointment, and pride. There is no running away from the disappointments as we all need to make mistakes to learn from them and become better affiliates. By learning affiliate marketing basics and many of its areas, you will avoid making the obvious mistakes that beginners do. … [Read More…] Learn Affiliate Marketing and How to Succeed

82% of B2B marketers [pdf] use case studies as a marketing tactic – that’s a higher percentage than those who blog! In fact, case studies are the second most popular component of B2B content marketing strategies – second only to social media content. The same report marks case studies highly on the effectiveness scale, too … [Read More…] Why Case Studies Are a Marketer’s Most Useful Tool

Twitter’s audience is virtually unlimited, and it’s a great tool for businesses to reach its customers. Do you think that creating viral marketing campaigns is easy? Well, just on the contrary! So we’ve gathered some amazing examples of the year where brands got it going and achieved high publicity. 1. LG LG was faced with … [Read More…] 18 Great Twitter Marketing Campaigns