Marketing

Automation used to be a wondrous thing. Not anymore. Our bank accounts are debited each month like clockwork for various bills we owe. The operating systems on our computers get automatically updated every few weeks. Hell, we don’t even have to bother with learning how to spell anymore, thanks to autocorrect. In spite of all … [Read More…] How Many of These Hyper-Efficient Marketing Automation Methods Have You Adopted?

There is no lack of use of social media to connect with target audiences and generate leads. In the B2C community, Facebook, Twitter, Instagram, and YouTube have long since proved their value. These channels provide the means by which companies can target specific audiences, engaging and entertaining them to build brand awareness. B2B marketers make … [Read More…] B2B Marketing – LinkedIn is the Answer

You’ve probably tried your hand at local SEO and found that it’s not as easy as you had hoped. Or maybe you’re just starting out with it and you’re somewhat stuck in the beginning. This is perfectly normal because local SEO is much trickier than your usual search engine optimization. Read on to find out … [Read More…] How to Rank a Website Locally: Local SEO Guide

If you are part of a business that practices an effective brand strategy, chances are you probably have some knowledge of PR services. With the prolific amount of businesses present in almost every niche market, building up your brand with PR work can make a huge difference for your company. To preface the importance and … [Read More…] How to Leverage Best Practices of Public Relations and Benefits of PR Services

In 2014, Mark Zuckerberg predicted, “Going forward, a lot of content that people share will be video. It’s just very compelling.” His words turned into reality. Facebook has grown to be one of the most popular go-to places of online users for their daily dose of video content. The social network giant now has a … [Read More…] How to Boost Engagement through Facebook Videos

In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success