Email Marketing

In today’s business world, there are a wide variety of marketing strategies to choose from. The expansion of social media and content marketing had little effect on the use of email marketing. In fact, most businesses still utilize email marketing, not only for sales pitches and advertisements but also to build relationships and encourage customer … [Read More…] 5 Common Email Marketing Mistakes Your Business Should Avoid

Travel Consulting

Business

Travel and Tourism contributed close to 10% to world GDP, which is approximately USD 7.2 trillion, in 2015. 1 in 11 jobs in the world is supported by this industry that has grown steadily and is forecasted to grow at a rate of around 4% for the next 10 years. These are impressive figures, considering … [Read More…] Why a Travel Consultancy is an Exciting Business Idea

Sale

Conversion

  Conventional wisdom suggests that when you don’t get enough sales from your website, you probably need more traffic. However, a careful analysis will tell you that actually you do not need more traffic. What you need is to improve your conversation rates. While your site is getting good traffic, somehow this traffic is not … [Read More…] Are You Doing These 5 Things to Increase Sales on Your Website?

Conversion

Online forms can sometimes become a forgotten factor in the sales process. However, marketers and consumers may be surprised at how well they can streamline and manage leads. As customers spend more time interacting with brands online, there needs to be a way to effectively initiate conversation. Online forms act as the first impression of … [Read More…] The 1-2-3 Guide to Nurturing Leads with Online Forms

Marketing

The success of your business is largely dependent on your ability to do a bit of everything. This is especially true for solopreneurs, but so is the case for managers at companies of all sizes. It’s all too easy to become so focused on one aspect of the business and find yourself unable to dedicate … [Read More…] 6 Powerful Digital Tools for Acquiring More B2B Clients

Marketing

Automation used to be a wondrous thing. Not anymore. Our bank accounts are debited each month like clockwork for various bills we owe. The operating systems on our computers get automatically updated every few weeks. Hell, we don’t even have to bother with learning how to spell anymore, thanks to autocorrect. In spite of all … [Read More…] How Many of These Hyper-Efficient Marketing Automation Methods Have You Adopted?