Branding

A logo represents the brand’s identity and trademark. And as such, with every redesigning scheme, the brand is disengaging from its mass followers who flock to different social media platforms just to broadcast their disapproval. The act of redesigning a logo is a process of giving a new life to the company’s brand identity. The … [Read More…] 10 Brands Who Explained The Changing of Their Logo in a Dumb Way

Local SEO

Leverage Your Strengths For Profitable Small Business SEO As a small business owner, you know how competitive today’s market is. As more online stores pop up in your industry, you see increased competition. Along with more independent dealers, you are also fighting against big box stores like Walmart, and even Amazon is becoming more significant … [Read More…] 3 Local SEO Tips For Small Business

Facebook is the only company other than the search giant, which is Google, that is capable of developing such a product, and it is one of the main reasons behind its vast price-to-earnings proportion. Few people are investing on the influence of the current format of Facebook. And they know that the information it has … [Read More…] How to Use Facebook Graph Search To Improve Your Marketing

Marketing

There are a lot of different marketing options in modern business. With new digital marketing possibilities, advertising has exploded on a whole different level. Today, even startup organizations that don’t have large budgets can afford a marketing campaign and see noticeable results. In the past, traditional marketing options were limited and they cost a lot … [Read More…] Why Mobile Text Marketing Should Be Integrated With Other Marketing Activities in 2017

Branding

Personal branding is crucial in establishing what differentiates you from the other players in your field. It highlights what your strengths are, and what defines you as an influencer and as a brand. It helps you craft a strategy to create high quality content that adds value and is personalized according to the image you … [Read More…] 15 Personal Branding Tips for the Aspiring Blogger

Business

Running a business of any kind is a challenge, especially when it’s a small to medium sized one. You need solid foundations as each little mistake can very well be your last. It’s a tough world and you need to be at your best at all times. Nowadays, any business owner and their employees are … [Read More…] 10 Essential Tools To Create Solid Foundations For Your Business