Is your website optimized for mobile visitors?

Is Your Website Optimized for Mobile Visitors? (Infographic)

I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data from real sites (versus surveys or large aggregate data about mobile usage).

The fact is, our sites are being increasingly accessed via mobile devices, primarily smart phones and tablets. What the users get when they arrive at different sites via one of these devices varies greatly and often the experience and usability is terrible.

Some conclusions about Mobile:

  • As smartphone and tablet penetration increases, mobile visitors to your site will grow dramatically.
  • Sites with a lot of local content or local clientele will have larger numbers of mobile visitors than “informational sites” not specific to a geography.
  • Many sites are not prepared for mobile visitors and provide a poor user experience. Many site owners don’t know how many people are accessing their sites via mobile devices.
  • The mobile options are confusing for many site owners. These options include Mobile Websites, Mobile Apps and Responsive Websites.

Enjoy the following infographic and feel free to embed it into your site using the code beneath it! Let me know in the comments your thoughts about the mobile web experience.

Is Your Website Optimized for Mobile #infographic

Let me know your thoughts about the Mobile Web in the comments below!

Note that this site is using a responsive WordPress theme by (all of their themes are responsive). It’s not perfect on mobile but is a vast improvement over a non-optimized theme and doesn’t require a second site or app.

To see a great “how to” article on Responsive Design for conversions, check out this great post on QuickSprout.

Use the embed code below to embed this infographic into your site (the original image is 1227 pixels wide so you can use the percentage box to scale it down to fit into your pages).

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hmm… my site is not optimized for mobile, but honestly I didnt suspect it is 30% of the traffic now. I need to fix it!
Thanks for sharing!

Tom Treanor

Yes, Siegfried. It’s often surprising how many people are accessing sites via mobile devices. Once you see it on your own analytics it makes it that much more real!


That data is incredible. I had no idea the gap was closing so fast!

Tom Treanor

Hi Michael,
Yes, it’s compelling isn’t it? The trend is so clear once you pull it all together.

Colin Jones

This is a great infographic about the need for mobile optimized websites. I work with a company named WompMobile and we specialize in creating mobile sites using our custom platform, and I am blown away by how many companies either don’t have or feel like they don’t need a mobile site. Thank you for this breakdown of the need to adapt to smart phones. Great information!

Tom Treanor

Thanks Colin – I appreciate your comment. Yes, the need for mobile is clear if people look at their own data. Thanks for stopping by and good luck with WompMobile!

Kim Meredith Smith

Excellent infographics post and awesome write up too. I would like to see such kind of article with brief information. This could help me a lot in the future.

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