I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data from real sites (versus surveys or large aggregate data about mobile usage).
The fact is, our sites are being increasingly accessed via mobile devices, primarily smart phones and tablets. What the users get when they arrive at different sites via one of these devices varies greatly and often the experience and usability is terrible.
Some conclusions about Mobile:
- As smartphone and tablet penetration increases, mobile visitors to your site will grow dramatically.
- Sites with a lot of local content or local clientele will have larger numbers of mobile visitors than “informational sites” not specific to a geography.
- Many sites are not prepared for mobile visitors and provide a poor user experience. Many site owners don’t know how many people are accessing their sites via mobile devices.
- The mobile options are confusing for many site owners. These options include Mobile Websites, Mobile Apps and Responsive Websites.
Enjoy the following infographic and feel free to embed it into your site using the code beneath it! Let me know in the comments your thoughts about the mobile web experience.
Let me know your thoughts about the Mobile Web in the comments below!
Note that this site is using a responsive WordPress theme by Studiopress (all of their themes are responsive). It’s not perfect on mobile but is a vast improvement over a non-optimized theme and doesn’t require a second site or app.
To see a great “how to” article on Responsive Design for conversions, check out this great post on QuickSprout.
Use the embed code below to embed this infographic into your site (the original image is 1227 pixels wide so you can use the percentage box to scale it down to fit into your pages).