Post by Sonia Jackson
In today’s world, it’s quite easy to find webmasters completely obsessed with the idea of increasing the amount of traffic their website sees on a regular basis. They think it’s the only formula to improve their sales, but that’s not true. You can easily improve your sales not by increasing the amount of traffic but simply by improving your website conversion rate.
A Little about Conversion Rate
In simple words, your conversion rate measures how many people visited your site, found it interesting, and proceeded with a purchase. It’s the number of potential customers turned into customers. Many websites believe that if they could increase the number of visitors, they would be in a position to increase their sales. They often overlook simple problems on their website that might be keeping prospective buyers from making a purchase. Here are a few tips for you to improve your conversion rate.
1) Improve the User’s Experience
It is of immense importance to ensure that your visitors would have the best experience while exploring your site. To ensure everything is working just fine, you should consider the following points.
- Make sure your website is accessible. When it is not, your visitors would leave your site and look for your competition to make a purchase. Generally, an inaccessible site loses up to 5% of potential sales, which is why it is important to ensure that your site doesn’t fall into that category.
- More and more people are now interested in using an alternative to Internet Explorer, and if your site only works in this browser, you will notice your sales going down.
- Instead of saying “Add to your Basket”, try to be more authoritative by mentioning, “Buy”. Inspire your visitors to make a move.
- Pay attention to the usability of your website – make sure it offers every piece of information that your customers would need before finalizing a buying decision. Make your products visible, offer images, add descriptions, and pay attention to making it easier for your visitors to explore different pages of your site.
2) Maintain an Honest Approach
Be very clear about the availability of different products. If they are out of stock, inform your customer as early as possible. Similarly, you should be clear about pricing, and to improve your conversion, make sure you inform the user about shipping charges even before they have added it to the basket. You can do it by using an IP to country database.
3) Avoid Wasting Time
Make sure you don’t waste the user’s time by asking for too much information. Don’t lay your full emphasis on college private information of a user to contact them with new offers in the future – you really don’t need their phone number, email address, and many other details to make a sale. Focus on selling the item they have selected – if they are happy, they will come again in future.
4) Be Credible
5) Be Clear about Your Returns Policy
More people will buy from you if they know they have nothing to lose if the product is not up to their expectations. If you’re selling shoes, no one is going to buy from you if you don’t allow them to replace it if the pair doesn’t fit. In your return policy, you should give ample time to users to receive and check a product before returning it to you – a 28-day return policy is often the way to go.
6) Keep Your Visitors Informed
Tell your buyer about the delivery date and time. Be correct or they will become impatient, which is only going to keep them from coming back for another purchase. Inform them about the estimated delivery date – you should also inform them as the product is dispatched, and make sure you send a tracking number to tell them the product is actually out for delivery. All this will keep your buyers from waiting, and if they are happy, they are surely going to come back again and purchase other products with more confidence.
7) Offer Multiple Payment Options
Not everyone surfing online will have a credit card, and you should acknowledge this fact. Make sure you offer multiple payment methods, like PayPal, checks, and so on. Do some research and find the easiest method for your visitors to pay.
8) Make it Easier for Your Visitors to Explore Items
The best idea is to show them similar items when they are checking a particular item or if they have already added it to the basket. You need to make the right use of upselling and cross-selling techniques to improve your conversion rate and sales.
9) Have a Comprehensive Website
Don’t take your website as a simple catalogue; make it informative and let it work like a salesperson. Also provide them with advice, articles, reviews, etc., to help learn more about the products they are going to buy.
10) Know Your Unique Selling Point
Let people know what your unique selling point is – it could be free delivery, great customer service, extensive range of products, low prices, or great support. Explain what your USP is and your prospective buyers will be willing to make a move.
The article was provided by Sonia Jackson who writes for Homework-desk.com