7 Marketing Decisions To Make in 2012

Online Marketing

It’s 2012 and time for a fresh start! Now’s a great time to make strategic changes to enable your business to grow profitably in the new year.

7 Decisions To Make

Consider making decisions on what needs to change in the following areas when pulling together your 2012 strategy.

1) Updates to our website or blog

Are there any technical, graphical or layout changes you should make that will improve your company’s online “home base”? Do you need to upgrade to a new technology (such as WordPress)? If so, get it on the plan so it’ll get done this year!

2) Changes to your marketing strategy

Are there any parts of your marketing plan that could use more focus and attention? Do you know what you’re doing in terms of content management? Do you have a social media engagement strategy or PR plan?

3) Develop any new partnerships

Are there companies that can help you reach more of your ideal clients? Do you have something you could offer them in return? Consider who you should be partnering with.

4) Learn a new skill

Is there an area such as SEO or Blogging that your company is weak in? Do you have a plan to address this gap in the new year? Your competitors probably do!

5) Decide what to outsource

Are you burning yourself out trying to do everything on your own? Consider what to outsource or in which areas you need help to create better strategies.

6) Make a foray into an additional social network

Do you have a business presence in LinkedIn, Twitter, Facebook and Google Plus? Is it time to fill in one of these gaps in your strategy?

7) Find a tool to help manage your social media

Are you using tools such as Hootsuite, Tweetdeck, Buffer or one of the other many social media management tools to help you keep up with social media? Consider which areas you struggle with the most and see if a tool can help make you more efficient and effective.

To a profitable 2012!

Now is a great time to reflect on your 2011 efforts and to make improvements for 2012. Let’s get this year started off on the right foot!


If you need any help with social media or blogging education, consulting or a content marketing strategy, feel free to contact me here.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Thank you for sharing this list. I have to tell you Tom, that I just started this business in Aug ’11. I’m always looking ahead at the next task to be completed. Its nice to see and realize, on a conscious level, how far I’ve come. I can stop, give myself a pat on the back and keep building. I can see the solid foundation I’ve already created and I’m excited about the new adventures ahead. Dyane
    Dyane Bradley recently posted..Is this Facebook symbol costing you $$$?~ Part #2My Profile

    1. Dyane, thanks for stopping by. Yes, it’s great to look back and take stock of what you’ve accomplished. Congratulations on your progress! There are lots of new things to look forward to in 2012 so keep up the good work!

  2. Great post Tom! This is definitely the time for change. I think #5 – “Decide what to outsource” is particularly important. Businesses need to learn to focus on their core offering and let specialists do their job. It seems like a cost at first, but the time outsourcing frees up is worth its weight in gold.

    1. Thanks Rishi! Yes, I agree. I’ve been outsourcing strategically to get more done and it’s been really effective.

  3. Tom, this list is awesome. Just what I needed to read. I’ve already been brainstorming new marketing strategies and considering more updates to one of my blogs for the new year, so it was fun to see you cover it also.

    I have to say too that TweetDeck has worked wonders for me – I still have to pull myself away from the computer screen of course when I get too carried away – but I love that I can pull it up and see all my social media interaction in one place. It’s been so effective for me.
    Tanya recently posted..Marketing Tricks: Streamline your Art without Sacrificing your Artist BrandMy Profile

  4. Thanks Tanya! I’m actually working on each of these seven but 1-5 are my main focus. I have to agree with you about Tweetdeck. I don’t use it but I know what you mean as I use Hootsuite and between that and having Twitter open, I sometimes get sucked in and have to pull myself out.

    I read your article on Art vs. Artist – it definitely resondated with me!

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