Guest blogging is a common way to get exposure in a niche, to build better connections with other bloggers, and to get backlinks to your own blog.
But…does Google hate Guest Blogging?
But will the backlinks from your guest posts on other sites come back to haunt you when Google’s next algorithm change hits? Will your site get penalized because it sees you as “gaming the system”?
Let’s check in with Google’s Matt Cutts, the prominent member of their anti-spam team (the team that tinkers with Google’s famous (or infamous) algorithms to fight people who try to game the system).
So the answer is….NO!
Google loves quality content, whether it’s on your blog or someone else’s blog. You deserve that backlink for the effort you put into it!
Google Hates Extremes
Google hates excessive amounts of low value content, such as duplicate blog posts on multiple sites or “spun” content. It hates what I call “filler” posts – posts created only for the purpose of using some attractive buzzwords and playing host to a link with keyword-rich anchor text pointing back to the low-quality blogger’s site. These sub-par blog posts often look like they have potential, but end up disappointing the reader.
Some Guest Blogging Resources
So consider doing some guest blogging if you’re looking to gain some exposure for your business. To help you with that, here are some resources for you:
- How to break it to your blog: Why I’m no longer monogamous with you (my dear blog):
- Unexpected ways that guest blogging helps you: 6 Little-Known Reasons Guest Blogging Is Essential To Your Development
- How to get started: 9 Ways To Find Guest Blogging Opportunities
Do you want to know how to find the right blogs, how to approach the blog owners, and how to avoid embarrassing yourself? If so, here are two of the best Guest Blogging teachers I know:
- Guest Blogging (Jon Morrow) – This is an amazing course on guest blogging. Jon is a great teacher and thanks to his help, I’ve been featured on Copyblogger and Problogger amongst many others.
- Write Like Freddy (Danny Iny) – Danny, of Firepole Marketing, teaches you how to use the techniques that got him the nickname the “Freddy Krueger of Blogging” for his prolific blogging and guest blogging.