Does Google Hate Guest Blogging?

Guest Blogging

Guest blogging is a common way to get exposure in a niche, to build better connections with other bloggers, and to get backlinks to your own blog.

But…does Google hate Guest Blogging?

But will the backlinks from your guest posts on other sites come back to haunt you when Google’s next algorithm change hits? Will your site get penalized because it sees you as “gaming the system”?

Let’s check in with Google’s Matt Cutts, the prominent member of their anti-spam team (the team that tinkers with Google’s famous (or infamous) algorithms to fight people who try to game the system).

So the answer is….NO!

Google loves quality content, whether it’s on your blog or someone else’s blog. You deserve that backlink for the effort you put into it!

Google Hates Extremes

Google hates excessive amounts of low value content, such as duplicate blog posts on multiple sites or “spun” content. It hates what I call “filler” posts – posts created only for the purpose of using some attractive buzzwords and playing host to a link with keyword-rich anchor text pointing back to the low-quality blogger’s site. These sub-par blog posts often look like they have potential, but end up disappointing the reader.

Some Guest Blogging Resources

So consider doing some guest blogging if you’re looking to gain some exposure for your business. To help you with that, here are some resources for you:

Need Help?

Do you want to know how to find the right blogs, how to approach the blog owners, and how to avoid embarrassing yourself? If so, here are two of the best Guest Blogging teachers I know:

  • Guest Blogging (Jon Morrow) – This is an amazing course on guest blogging. Jon is a great teacher and thanks to his help, I’ve been featured on Copyblogger and Problogger amongst many others.
  • Write Like Freddy (Danny Iny) – Danny, of Firepole Marketing, teaches you how to use the techniques that got him the nickname the “Freddy Krueger of  Blogging” for his prolific blogging and guest blogging.

So are you Guest Blogging yet?

Have you done any guest blogging yet? What has your experience been like and do you still need help with making it work for your business? Let me know in the comments!
 
write like freddy webinar

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.

Comments

  1. Want to know something interesting? I started as a guest blogger BEFORE I set up my own blog.

    This may not have been the conventional way, but guest blogging has taught me a lot. I learned that when writing for another site, one is far more careful and more strict with the article in terms of content quality and suitability to the overall theme of the blog. I improved a lot as a writer, enough so that I took the plunge and launched my own social media blog. When I get approached by a young talent looking to guest blog, I would definitely nurture and coach that writer in return! 🙂
    jsncruz recently posted..Serious Social Media Mistakes You Could be Making (with Fixes)My Profile

    1. Jason,
      That’s a great story of going from writing on other people’s blogs to writing on your own. It’s great that you had the guts to do your first posts elsewhere. My first posts were definitely my worst posts!

      I agree with what you picked up. I also learned to be a better blogger because of other blogs’ requirements and style guides. Thanks for stopping by to comment!

    1. DJ,

      I was glad to have confirmation as well as I’m a big fan of guest blogging and having guest bloggers on my site. Thanks for your comment!

  2. Tom,

    Thanks for sharing the Matt Cutts video… When I read the title of this article I got very nervous that I had missed some update and all the Guest Blog Posts I’d done up to now were going to hurt me…

    Also I finished the Guest Post I owe you and will have that over very soon.

    Thanks buddy

    Hanley
    Ryan Hanley recently posted..Why Great Ideas Do Not Create Success OnlineMy Profile

    1. Thanks Ryan – I appreciate your comment! I would love to have your guest blog on the site. You’re a great writer and have a lot to say. If you want to include a word art picture I’ll include that too… let me know!

  3. I love how Cutts is rather vague in all his videos and NEVER gives a definite yes or no on any given topic or question. However as with any online content practice or method, there will always be those who skirt the law so to speak.

    My view is that guest blogging is indeed a smart practice for site and blog owners and if used properly, can yield all sorts of good results. Think beyond links though – go ALSO after community, exposure and traffic.

    Thanks for sharing, Tom.

    Cheers!
    Missy recently posted..Want To Sell Online? I Will Create An eCommerce Blog Shop For YouMy Profile

    1. Missy,

      Yes, he tends not to speak in absolutes. Always keep everyone guessing a bit. Great points you make – thanks for adding to the discussion!

  4. Hi fellow tribemate!
    I also started guest blogging by accident, and started to notice how my rankings were increasing. We now use it all the time for our SEO clients as a very safe white hat method of link building. I’m going to check out the links you mentioned and send them over to my team. Many thanks!

    1. Hey Claire and welcome. Yes, it is a very safe white hat method and has been great for my visibility and link building as well. I hope you like the articles behind the links and thanks for dropping by!

  5. OMG!! I was seriously taken aback by reading your post title, until i read further. I have been doing guest blogging quite assiduously on top blogs ever since i created my blog. My view is – If Google ever decides on penalizing guest bloggers, then it would penalize only those involved in distributing duplicate, spun and low quality articles for obtaining cheap back-links!

  6. Yes as a guest blogger I have did a lot of guest blogging 😉 and it really works. Basically guest blogging is a way that helps you in generating leads and quality links on other niche websites.

    And no doubt, if your content is tasty and engaging you will surely deserve a positive result from it. 🙂

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