The name of a product or training program is critical to your business. A good name can really communicate the benefits of your offering and trigger a positive emotional response with potential customers. A bad name can really repel potential clients and land with a dull thud (and leave you with a thin wallet).
Which would you rather have – positive response or dull thud?!
Those familiar ruts
I consider myself a creative person, but my mind still travels in familiar ruts. So what to do?
The power of the crowd
Here’s the thing. Even during those times when I’m sure I have the best idea possible, what happens when I bring that idea to a group? Nine times out of Ten I get great feedback or ideas that lead me to adjust the idea or completely replace it with an even better one!
So, why ignore that for my newest program (code named: Dead Simple Blogging)? Here are the steps I am taking to rename this new program (launching in late August) using Facebook as the platform for brainstorming.
Crowdsourcing via Facebook
1) Develop some background on your program and the help that you need
Explain what type of help you need. In my case, what will be included in the program and what type of market I’m going after helps people know what types of names will work best. Consider a reward to innocent people to help you with the naming.
2) Develop an eye-catching picture (people love pictures on Facebook)
Give your post a chance of going more viral and of catching people’s attention with a great picture. Funny pictures of dogs and babies (and frogs) can work well…
3) Create a post on your Facebook page
Create a post where people will reply (provide their suggestions). Click on the “time stamp” of the post to get the URL of this one particular post.
See the post here (and add your idea if you have one):
Post for Naming my Blogging Program (Facebook)
4) Optional – promote that post in Facebook for maximum exposure
If you have over 400 fans you can promote that specific post for a few dollars (e.g. $5, $10 or $15). Promoting this post makes sure that more eyeballs will see the post (Facebook’s Edgerank normally limits who sees your post). This program name is important for your business, so a small investment is worth it, right? To learn more about Facebook ad types, including promoted posts, consider taking the Facebook Ads course that I bought.
5) Share in relevant Facebook Groups (or even LinkedIn groups or elsewhere)
Don’t just depend on your page and the promoted post to get the word out. Share in relevant Facebook groups but make sure you don’t violate the rules or norms of the groups. Make it a true request for help versus a pushy self-promotional post. For example, I shared this in the closed FB Ads Insider Group to provide an example for other members.
6) Put an announcement for your request into your blog sidebar
I used the same picture that I used in the Facebook post and link the click directly to the Facebook post itself.
7) Engage the people who respond in a timely fashion
“Like” the name suggestions, give feedback and adjust the direction of the answers if it’s going in the wrong direction. In addition to naming your new program, a secondary goal is to get more engagement for your post which will help you with Facebook Edgerank (and you’ll get some new page “Likes” as well).
8) Create a blog post to increase exposure
Of course, you should leverage your blog as well! Create a post about it that includes your picture and the overview of your request. Make sure to link people to the post in Facebook so your blog readers can comment right away.
9) Share your blog post in Social Media
Ready to get started?
Following these steps you should be able to use Facebook to get some help naming your product, program or even a website or blog.
Oh, and by the way, the naming request is still open until Tuesday night, so feel free to add your ideas here!