Facebook Edgerank 101 (Infographic)

Facebook Tips & Tools

Did you know that only a portion of your Facebook Business Page fans see any given post? Yes, it’s true. Facebook uses an algorithm called “EdgeRank” to determine who to show your content to. The same algorithm impacts your personal content as well.

What Makes Up Facebook EdgeRank?

There are three main components of EdgeRank:

  • Affinity – the relationship between you (the content sharer) and the potential viewer of the content
  • Weight –  a different weight given to any given type of content (pictures, video, text, links, etc.)
  • Time Decay – posts lose value over time (and slip out of user’s newsfeeds)

 How do you fight EdgeRank?

  • Post regularly – regular posting can keep people engaged, make your page seem active and potentially reach more of your fans
  • Keep your posts short – people prefer short posts that can be read and responded to quickly
  • Use pictures and video – people love pictures and good videos can get people to react
  • Ask people for input, opinions, to like or to share – people are more prone to act if asked
  • Consider sponsored posts for important messages (learn more about Facebook Ads)

The following infographic provides more details and data about Facebook’s EdgeRank formula. Have you had trouble reaching the fans of your pages? Let me know in the comments below!

Facebook Algorithm - Edgerank

Source: Post Rocket – http://blog.getpostrocket.com/2012/09/infographic-facebook-edgerank-101-class-is-now-in-session/

Did you know this about Facebook? Are your fans getting your message?

Have you had trouble reaching the fans of your pages? Let me know in the comments below!

Also, in addition to checking out Post Rocket, see our Fan Page Resources here.


Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. I’m glad I came across this post… I’ve been trying to optimize my FB page for some time unsuccessfully. These tips will definitely come in handy.
    Would you say I could use a similar plan of attack to optimize my Twitter account or is that an entirely different animal?
    Jennifer recently posted..Create Infographics OnlineMy Profile

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