4 Domain Name Tools to Get the Best URL and SEO Benefits

July 19, 2012 by

Welcome to Internet Marketing Lesson #1!

In this series I’ll be going over the essential elements needed to market your services or products business online – in order from zero to your first sale! I’ll document the steps I go through and tell you which tools I use to get started, to get ramped up, and to get selling.

In today’s lesson, we focus on getting you the best domain name possible (and we talk a bit about WordPress and hosting).

1) Domain Name: What to Consider

Okay, the first thing you need to do to market online is to choose the right domain name for your business.

Why is getting the right domain name important?

  • Your domain name is a key part of your branding
  • Having keywords in your domain positively impacts your SEO (your online “findability”)
  • It’s hard to change your domain name later because you have to move your site, redirect links, change logos and let people know about the change

Here are some key decisions to make:

  • Do you have a National, International or Local Focus? How does that impact your domain name (e.g. a more local BayAreaVideo.com vs. VideoProductionGuys.com – just examples)
  • Do you have multiple businesses? Or just one? Will this website encompass all of these businesses? Or will it focus on one main one?
  • Will you outgrow a narrow focus quickly?

2) Four Tools for Finding a Great Domain Name

A) LongTailPro - A great SEO Tool with a twist..

My favorite SEO tool is now LongTailPro (it used to be Market Samurai). LongTailPro includes some features that make it very valuable for finding good, keyword-rich domain names. So, rather than brainstorming your own keywords and domain names, you can put in one or more seed keywords and LTP will generate ideas for you and will even check for domain name availability. You can find some great (and valuable) domains via this tool.

a) Put in a seed keyword or set of keywords (and check the box for domain availability)

b) Let it run and on the right it will show domain availability

B) Domize - begins showing you available domain names as you type

C) Wordoid – lets you specify which words are included in a domain name and where (and it makes up various combinations for you).

D) GoDaddy Bulk Domain Search - why search one name at a time?

3) Key Characteristics of a Good Domain Name

Follow these guidelines to pick a better domain name:

  • Short: Make it as short as possible – obviously a lot of the best two-word domain names are taken but do your best to find a two-word or three-word name. Consider using shorter words if you use a three-word name.
  • Keywords: Consider including one or more important industry keywords (or even a two word phrase) in the domain name. This can help your SEO.
  • Unambiguous: Make sure the name is easy to pronounce and remember
  • Radio Test: Does it pass the “Radio Test” – if someone heard it on the radio can they spell it? Remember it?
  • Avoid Homonyms: Avoid names that include words that can be spelled multiple ways like “C”, “See” and “Sea”
  • Compelling: Does is have some meaning that is relevant to your company’s business?
  • Google Test: Do a search for your name in Google. What do you find? Is it competitive? Does the domain you come up with have any negative connotations online?
  • Descriptive: Does it have elements that help people understand what you do?
  • “Dot com”: For most business Websites, using “.com” is the best Top Level Domain (TLD). A secondary choice is “.net”. Consider “.org” for organizations. The rules are different for non-US sites where the TLD may be .de (Germany) or .au (Australia)
  • Avoid Dashes: If possible, avoid dashes. Google treats a dash “-” as a space so won’t penalize you for search engine optimization, but many people consider dashed domain names (e.g. www.my-company-name.com) as inferior to the non-dashed versions.
  • Sleep On It: Don’t fall in love with the first name you find. Sleep on it or consider a few alternatives before you make a final decision. That doesn’t mean you can’t “buy and hold” (see the next point)
  • Buy Good Ones: If you find a potentially valuable name, consider buying it right away, even if you may use another name for your business. Don’t forget that you can try to sell it as a premium domain in GoDaddy (see below).

4) Buying Your Domain – Where I buy my domains and why

I have consolidated all of my domain names with GoDaddy. I use GoDaddy for the following reasons:

  • It’s cheap and if you search, you can usually find great coupons (I like the ones at Fatwallet.com). I use “cjc749fat” all the time for $7.49 .com domain names
  • If I buy surplus domain names I can list them as a Premium domain for free in case someone stumbles upon it! I sold one surplus domain last year for $788 (note: GoDaddy takes 30% but this is “found money” for you for names that you’re not going to use).
  • You can also sell domain names through their auction. I sold one surplus domain name for $150 this way.
  • It makes it all easier to list domains as premium domains or in auction if you already own the names through GoDaddy. GoDaddy has such a high volume of traffic (they’re like the Amazon.com of domain names) that you’re improving your chances of someone finding your domain as they search for just the right name for their business.
  • GoDaddy has great phone support
If you have extra domain names, why not list them as a GoDaddy premium domain? You may end up selling some of them like I was able to.

Here’s what they’ll see if they search for it (or for similar names):

5) WordPress: The Website/Blog Platform I use

Once you have your domain name, what technology do you use for the website?

  • We’ll cover this in detail in the next lesson, but the platform I use is “self-hosted WordPress”. This is the platform that all of my sites are on and that most of the online marketers use to run their businesses.
  • You can read more about my decision process for choosing WordPress here.
  • If you’re ready to go, this site runs on Studiopress – which is a very robust WordPress platform (specifically the News Theme). Again, more about these topics in the next post.

6) Where I host my WordPress sites and why

I’ll cover this in detail next time, but the short answer is that my Websites are all hosted at Bluehost. Why?

I use Bluehost for my WordPress hosting because it’s:

  • Easy to use – I find their channel relatively easy to use (compared to many of the other hosts I’ve worked with)
  • Inexpensive – their pricing is very reasonable (about $5.95/month or so)
  • Flexible – they have a lot of options for your account and for adding features
  • Can host unlimited sites in one account – under one account (and one fee), you can host multiple websites saving you a ton of money and administrative headaches
  • Easiest wordpress install that I’ve found – you can be up and running in under an hour (more about this next time)
  • 24/7  U.S.-based phone support – if you have problems, pick up the phone 24/7 to get a real person helping you out
  • During checkout, you can purchase SiteLock fairly inexpensively to monitor your site for hacking or security issues

Resources mentioned in this post:

Ready to get started?

So are you ready to get started with your new website? Let me know in the comments if you have any questions and please share this with your friends who are just getting started and need a little assistance!

 

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Comments

  1. Chris
    Twitter:
    says:
    July 20, 2012 at 12:57 am

    Hi Tom, great points, thanks for sharing.
    May I have one question – why do you use LT Pro instead of Market Samurai? Is it better (I know that it’s faster)?
    Chris
    Chris recently posted..35+ Traffic and SEO Tips & Articles From BloggersMy Profile

    • Tom
      Twitter:
      says:
      July 20, 2012 at 9:57 am

      Chris,

      I’d probably have to do a feature-by-feature comparison to really see what they offer that’s different. What I like about LT Pro is that it is easy (at a glance) to see Title Competition (how many people have those keywords in their Page Titles), Advertiser Competition (Adwords), Searches and CPC. Then with one click you can drill down on any given keyword and see the top 10 sites ranking for that keyword with their Page Title, Keyword in Description, PageRank, Site Age, SEOMoz rank, inbound links, DMOZ listing, etc. (to show SEO strength and SEO “intent”). I find this part much easier than Market Samurai. Lastly, you can check rankings for any site within the tool (it’s good but slightly clunky). Here’s the drill down screenshot: http://screencast.com/t/euqZPJgqfL You can do this drill down quickly on 10s or 100s of keywords on the fly.
      Tom recently posted..Advanced Google Search Tricks and TipsMy Profile

  2. Ryan Hanley
    Twitter:
    says:
    July 20, 2012 at 5:43 am

    Tom,

    Excellent resource… I’m actively searching Domains right now for a new venture I’m working on and Domize is going to help.

    Appreciate the effort pulling this one together.

    All the best

    Hanley
    Ryan Hanley recently posted..Content Warfare Podcast #2 – 11 Essential Concepts to Success OnlineMy Profile

  3. Ana Melikian
    Twitter:
    says:
    July 21, 2012 at 3:03 pm

    Thank you Tom for sharing these great resources.
    I’m going to add this post link to my list of resource to give clients.
    I wasn’t familiar with LongTailPro – can’t wait to try it.
    There is a complimentary tool that I use, when I’m helping clients with domain names, it’s http://www.namechecklist.com/ – it check if our brandname, username, domain and vanity url are still available on the worldwide web (facebook, twitter, Linkedin etc).
    Ana Melikian recently posted..How can your small business online marketing make an impact?My Profile

  4. Cheryl Pickett says:
    July 21, 2012 at 5:12 pm

    This is an excellent list Tom! I hadn’t heard of a couple of these tools and the clear step by step from the beginning is something so so many people need. Great minds think alike obviously because I’m headed in sort of a similar direction so we need to stay in touch apparently :-)

  5. developed 100 company name says:
    July 27, 2012 at 4:40 am

    Hi Tom
    I just go through your resource and I want to ask that there are many people who use DreamHost or FatCow for web hosting are they inferior to Bluehost?

  6. Cheryl Pickett says:
    July 27, 2012 at 4:58 am

    I saw your comment Developed 100 and have to pop in to advise you to avoid Fatcow. I am currently a marketing assistant for a company using Fatcow, and their “support” has been nothing but a nightmare. The extra levels of help they offer, web design and maintenance, so far has included some really bad advice. Good thing for the company I work for, I knew better. We have not had hosting issues specifically, but with both HostGator and Bluehost you’ll be just fine.
    Cheryl Pickett recently posted..One of the Worst Pieces of Marketing Advice I’ve Ever ReadMy Profile

  7. developed 100 company name says:
    July 31, 2012 at 12:29 am

    Hello Tom,
    Thanks for the website I visit that website and get information which should be the best host,I also belive bluehost is best.

  8. Magic Webs says:
    August 2, 2012 at 11:49 pm

    One’s domain name is the trademark of his business. The resource that you put Tom is very helpful. Especially that domain names should be something unique and easy to spell. :)
    Magic Webs recently posted..Search Engine OptimizationMy Profile

  9. Leila says:
    August 4, 2012 at 7:26 am

    tom, I am interested in trying Long Trail Pro, but it looks like you have to buy the software to try it. Am I missing anything here?

    Thank you for putting all this information together.