The Secret to Content Marketing You Already Know…

Secret to Content Marketing

Content Marketing

Secret to Content MarketingI’m going to tell you a secret…

…a secret about content marketing.

I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success.

Unfortunately, I’m going to tell you a secret about content marketing that you already know.

I’m going to tell you this secret because deep down inside your mind tucked away in some neuron or synapse, hiding in the shadows of your consciousness you already know what I’m about to say.

You what I’m about to say because you’re already seen the results utilizing this secret provides…

…in the blog(s) you envy.

This secret I’m going to tell you about content marketing is only a secret because the truth of this secret scares you…

Just as it does your competitors…

…especially your competitors that are struggling.

Struggling like you.

This secret will immediately change your Online business today, a little.

Tomorrow a little more.

Next Thursday things will start to really happen.

Two months from now you’ll be buying bottle of champagne in preparation for the celebration of the success you’ll be having a year from now…

A year from now…

Well there’s the issue isn’t it.

The secret about Content Marketing that you already know?

Content Marketing works… but it takes time and it takes effort and it takes strategy.

That’s the secret…

That’s the silver bullet, That’s the golden goose.

But there’s a catch… There’s always a catch.

You have to, I have to, Tom has to, everyone that has any desire to be successful online has to put in the work.

You can chase tips and tricks and download the latest must have plugins and go Chirs Brogan early adopter style on every new social network…

…you’ll fail.

You’ll fail because those tips, tricks, plugins and social networks are easy maybe even sexy short-term fixes to your real problem…


And don’t kid yourself that content is only a you problem.

Content is a me problem and Tom Treanor problem and an everyone problem.

That’s why content marketing works.

Because it takes time and effort and strategy and are so far bloggers and marketers and small business professionals out there that willing to take the time … check that make the time and effort and build the strategy to be a success.

Content Marketing isn’t easy…

…but it works.

What is that you say?

You do content marketing right now?

Amazing… I’m very happy for you.

Have you bought your bottle of Champagne yet?

Alright… Here’s a legit “tip”?

But after I give you this “tip” I want you to do these things and you to promise to do them.

  1. Set a goal. I don’t care if it’s a traffic goal, a bounce rate goal, a subscription goal… Set a goal.
  2. Go out and buy a bottle of Champagne (or good scotch) that you will open upon reaching your goal.
  3. Do as I’m about to tell you.

One tip that make you Content Marketing a Success

Use video…

Specifically use short, laser focused, videos that either solve a problem or answer a question and then post then on YouTube.

Optimize the crap out of each video, meaning Keywords in Title, Links and Keywords in Description, Tags, etc.

I’m not going to discuss optimizing YouTube videos because Paul Wolfe has already done this for us all with YouTube SEO.

Once you have these videos optimized on YouTube, embed them onto your blog using YouTube’s “Old Code” (it’s an option you click when embedding).

For good measure share videos on Google+ and Facebook making sure that a link to the blog post is listed in YouTube video description… (side note: upload the original video to Google+ and Facebook as well as this helps with engagement and indexing)

Now do this a lot…

Start today … Then do it again the next day.

Listen for the next question you get pertaining to your business answer it in Two minutes or less via video.

This is my Tip.

I know you wanted a Tip. You were dying for a Tip.

It’s my Tip because it’s exactly what I do to drive SEO Traffic to my own business.

This process polished a little, increased the revenue I bring in to my Main Street Insurance Agency over 20% this year.

That’s how I know that Content Marketing works…

Content Marketing a Main Street business is how I take my wife to the Bahamas and finance my trips to the Saratoga Horse Races…

It works… and video is the easiest, quickest and most powerful tool for getting your Content Marketing campaign jump started.

The Secret to Content Marketing that you already know?

…is the Content Marketing works!

Shhhhh… Don’t tell anyone.


Ryan Hanley is the Director of Marketing for the Murray Group Insurance Services, Inc, located in Albany, NY. If you received value from this article I encourage you to connect with Ryan on Twitter (@RyanHanley_Com) or visit his marketing blog, Content Warfare. You can also download his free eBook the No BS Guide to a Successful Blog.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


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