6 Things Good Content Marketing Can Do for Your Business


6 Things Good Content Marketing Can Do for Your Business Guest post by Ryan Currie

Content Marketing is more than just a buzzword, it’s an essential tool for your business. Whether you own a small company, are working on a startup, or your business is booming like never before, you need to invest in smart content marketing now. Here are a few things a coordinated content marketing plan can do for your business:

6. Content marketing builds brand recognition.
The great thing about content marketing is that you can use it to tie your brand to a product, a movement, or even whole adjacent industries. The more quality unique content you put out featuring your brand as a player in a specific field, the more potential customers will begin to associate your brand with that industry.

5. Content marketing expands your potential client base.
How many people do you know who click on banner ads? Probably very few. How about the people you know who would click on a funny web video or forward an email containing useful business advice? When you produce a piece of content that’s inherently valuable to the general public, they’ll do the work for you by sharing it. Get your current customers to put your brand in front of more eyes by rewarding them with good content.

4. Content marketing shows you’re plugged-in to your industry.
No one wants to do business with a brand that’s outdated, stale, or stagnant. In today’s world of content marketing your business has to be an open book…and that’s a good thing! The more information you put out about the inner-workings of your company the more people will trust you and associate your company with innovation and honesty. Keeping your finger on the pulse of your industry in order to write relevant content means you have to be plugged in.

3. Content marketing shows you care about more than the sale.
Content marketing (just like effective social media marketing) is about the give and take. And to be sure: as a business, you have to give more than you take. Offer your customers something you could charge for and they’ll trust your intentions. Whether it’s statistics, a calculator tool, or helpful advice in the form of a newsletter, giving your customers something free always pays you back.

2. Content marketing increases your own investment in your brand.
A good content marketing plan takes a lot of work. Deciding what to focus on, how to position your brand, and actually creating the content forces a lot of serious internal questions. These questions are good to answer, though, because they make you define your brand and pick a direction. Establishing a voice for your brand means more than good content, it can help you revamp your overall marketing efforts.

1. Content marketing gives you authority.
Publicly dispersing information within your industry establishes you as an authority. The best thing you can do when it comes to content marketing is choose a few issues to tackle and become the industry’s expert on those particular issue. If you’re not the most informed business you could be, become that way! Building your authority is an investment in your company’s future.

Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development.  In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.   

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. This is a great post Ryan. Content marketing is the new advertising. We are all vying for eyeballs and the thing is getting peoples attention is actually the new currency now. I am curious what advice do you have to give about helping peoples content go viral? I know this is not really the point of your article as you are getting the basics covered. But in your experience do you have any advanced tips you might like to share.
    Tom George recently posted..Why Content Marketing Right Now Is a Must For Every BusinessMy Profile

    1. The best advice I can give towards an all around content strategy is too budget equal time for both content creation and promotion. Additionally continual testing of different themes and content types, as a very small percentage of content actually “goes viral”. Remember also that it is not always the most eyeballs, but rather the right eyeballs.

  2. This is such a great article. I really liked you how chose 6 of the best thing that content marketing does for your business and they way you explained them. I am sure that the information present in this article will be of great use for a lot of people. I am not at the point where I can use it yet but I will know where to come for solutions in the future.

  3. Excellent points! This year was the year I started taking this content marketing thing more seriously. Marcus Sheridan over at the Sales Lion opened up my eyes to the possibilities of how powerful it can be, for any business. Answer your prospects question is a great place to start and often what I tell brick and mortar business owners.
    Adam Dukes recently posted..How McDonald’s Changed The Fast Food Industry And How You Can Do The Same In Your BusinessMy Profile

  4. Nice article. Yes it’s true, content is king. If you can find useful contents on a website, you’ll be likely to repost or comment to it which is one of the signals Google use, to find great sites. Thanks for sharing.

  5. In my opinion content can do a lot more than one can expect or even think of. It’s the content which act as the window through which the prospective clients and consumers read about the company. It is the content which touches the chords of the hearts of the various individuals. Thanks for the share.

  6. Content marketing goes a long way in creating your business image and it actually becomes your strength. It does all that is mentioned in this post and much more than that in an immeasurable way. Thanks for sharing the tips and the outcomes.

  7. Your article was great. It gave me somethings to thing about and consider. I’ll review some of the products I use and see about putting my opinion on my blog. Thanks.

  8. Content is one thing which connects the company not only with the customers, but also with the prospective clients. There is a saying that words matters the most! If a company has some engaging and captivating content it can woo both the customers and clients and keep a good standing in the competitive world. Thanks for the share.

  9. Content marketing can just do wonders for you if you stay focused and follow the right direction. It is the new and most effective tool for brand management these days. Thanks for the informative share.

  10. Content is and has always been king!

    Just make sure you’re providing VALUE to your readers, and encourage those social media shares for traffic and rankings!

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