Guest post by Ryan Currie
Content Marketing is more than just a buzzword, it’s an essential tool for your business. Whether you own a small company, are working on a startup, or your business is booming like never before, you need to invest in smart content marketing now. Here are a few things a coordinated content marketing plan can do for your business:
6. Content marketing builds brand recognition.
The great thing about content marketing is that you can use it to tie your brand to a product, a movement, or even whole adjacent industries. The more quality unique content you put out featuring your brand as a player in a specific field, the more potential customers will begin to associate your brand with that industry.
5. Content marketing expands your potential client base.
How many people do you know who click on banner ads? Probably very few. How about the people you know who would click on a funny web video or forward an email containing useful business advice? When you produce a piece of content that’s inherently valuable to the general public, they’ll do the work for you by sharing it. Get your current customers to put your brand in front of more eyes by rewarding them with good content.
4. Content marketing shows you’re plugged-in to your industry.
No one wants to do business with a brand that’s outdated, stale, or stagnant. In today’s world of content marketing your business has to be an open book…and that’s a good thing! The more information you put out about the inner-workings of your company the more people will trust you and associate your company with innovation and honesty. Keeping your finger on the pulse of your industry in order to write relevant content means you have to be plugged in.
3. Content marketing shows you care about more than the sale.
Content marketing (just like effective social media marketing) is about the give and take. And to be sure: as a business, you have to give more than you take. Offer your customers something you could charge for and they’ll trust your intentions. Whether it’s statistics, a calculator tool, or helpful advice in the form of a newsletter, giving your customers something free always pays you back.
2. Content marketing increases your own investment in your brand.
A good content marketing plan takes a lot of work. Deciding what to focus on, how to position your brand, and actually creating the content forces a lot of serious internal questions. These questions are good to answer, though, because they make you define your brand and pick a direction. Establishing a voice for your brand means more than good content, it can help you revamp your overall marketing efforts.
1. Content marketing gives you authority.
Publicly dispersing information within your industry establishes you as an authority. The best thing you can do when it comes to content marketing is choose a few issues to tackle and become the industry’s expert on those particular issue. If you’re not the most informed business you could be, become that way! Building your authority is an investment in your company’s future.
Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.