Guest post by Michael Higashi
The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no longer a valid excuse. Do you know which of your marketing channels are bringing in the most customers? In today’s multi-channel world, it can be tough to tell.
Generating engaging content marketing media is already tough enough – we need tools and processes to know what’s working and what’s not in order to maximize ROI. Savvy marketers know and use closed-loop analytics tools to measure, analyze, and act on the performance of all the elements of their marketing, from blogs to social media, landing pages to leads, and calls-to-action to email marketing and more. Take a look at the infographic/study below, conducted by the gurus at SEOmoz. The standout takeaway: “….lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools”. This comes as no surprise.
When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue….”
…and how do your social media channels stack up against your blogs, videos email touches and landing pages?
Check out the great posts about the importance of measuring your content marketing ROI performance:
Marcus Sheridan’s jaw-dropping case study: “My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI?” – the title says it all.
“How to Get Your Boss to Care About Content Marketing“, by Adria Saracino
“Reporting Content Marketing ROI to the C-Level“, by Joe Pulizzi
A Closer Look at How Marketers Are Using Social Media
Michael Higashi is a content marketing expert at Electrify Media. Electrify your Business and Sales with Visual Inbound Marketing. Learn how you can improve your marketing results in Michael’s free ebook, Unlock the ROI of Your Marketing with Analytics.