Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to foster loyalty, trust, and brand growth in the market.
While there are some misconceptions about content marketing – particularly on how it works, it remains a force to be reckoned with in recent years. The Content Marketing Institute describes content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action”.
With this said, there are a lot of factors that depend on content marketing to be seen into reality. SEO, brand authority, customer satisfaction, and even the way Google updates its algorithms are all hinged on content and the success (or failure) of those that engage in it. Because of this, content marketing has seen a lot of changes and shifts with each passing year to meet the ever-changing and growing standards of search engines and audiences.
These become now the trends within content marketing that marketers and businesses anticipate in order to deliver quality, timely, appealing content that will grab the audiences’ attention. And while 2017 may currently be running its course, it doesn’t mean that changes and adaptations to meet these trends is a move too late.
Here are eight of the biggest content marketing trends to watch out for in 2017, as seen in this infographic:
Feature & Infographic Image Credit: CJGDigitalMarketing.com
Jomer B. Gregorio is a professional and specialist in integrated digital marketing and holistic SEO. He is the founder of Digital Marketing Philippines and CJG Digital Marketing. If you need an effective and high-performing digital campaigns for your business. Don’t hesitate to contact him today!