Video Marketing Trends: Who will wear the video crown?

Everyone and their Facebook using mother are getting in on video marketing. This is leading more social media sites to start incorporating video into their API, and this is leading to all new styles of video marketing emerging. This article is going to look at video marketing trends that are coming about because of this. … [Read More…] Video Marketing Trends: Who will wear the video crown?

5 Tips to Entertain and Avoid Offending with Animated Video

If you were Russian, would you find the mockery of your accent by a meerkat offensive? Would it make a difference if the meerkat was part of a marketing campaign for a pet shelter or an insurance comparison website? (See more about the UK Meerkat controversy here) These are the types of tough questions marketers … [Read More…] 5 Tips to Entertain and Avoid Offending with Animated Video

7 Video Marketing Mistakes to Avoid

Nowadays, many businesses are using video as part of their online marketing campaigns. Many people out there would rather watch a video than read through lengthy text about a product or service. Therefore, creating a unique and relevant video can be very effective strategy for attracting traffic and converting visitors into customers. However, simply creating … [Read More…] 7 Video Marketing Mistakes to Avoid

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Post by Derek Whitney Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create a successful marketing campaign. Add A Little Spark And Flair Nothing is more … [Read More…] Making Marketing Videos: Five Tips For Success

The Science of Video

Guest post by Lance Trebesch The idea of using video to promote products or services is not a new idea. But, when it comes to online video, businesses are still getting used to the idea of creating great video content for their websites. Just like blogs, video has been fairly slow to catch on. But, … [Read More…] Bringing Content to Life: The Science of Great Video