Using explainer videos is a smart and effective way to promote your business. The reason is pretty simple—explainer videos are interactive and better “explainer”, especially when it comes to educating about complex topics or services. A viewer is likely to be attracted by an explainer video than a chunk of texts over the webpage. According … [Read More…] How to Make an Explainer Video That Can Boost Your Revenue?

Video marketing is booming: No wonder we have seen so exciting startups recently: Blab, Periscope, Facebook videos, etc. But the staple of video marketing is still Youtube: It’s the second largest search engine in the world and its videos rank incredibly well in Google… Being on Youtube gives you a huge marketing advantage. But how … [Read More…] How to Easily Create and Market Youtube Videos

Video Marketing Trends: Who will wear the video crown?

Everyone and their Facebook using mother are getting in on video marketing. This is leading more social media sites to start incorporating video into their API, and this is leading to all new styles of video marketing emerging. This article is going to look at video marketing trends that are coming about because of this. … [Read More…] Video Marketing Trends: Who will wear the video crown?

5 Tips to Entertain and Avoid Offending with Animated Video

If you were Russian, would you find the mockery of your accent by a meerkat offensive? Would it make a difference if the meerkat was part of a marketing campaign for a pet shelter or an insurance comparison website? (See more about the UK Meerkat controversy here) These are the types of tough questions marketers … [Read More…] 5 Tips to Entertain and Avoid Offending with Animated Video

7 Video Marketing Mistakes to Avoid

Nowadays, many businesses are using video as part of their online marketing campaigns. Many people out there would rather watch a video than read through lengthy text about a product or service. Therefore, creating a unique and relevant video can be very effective strategy for attracting traffic and converting visitors into customers. However, simply creating … [Read More…] 7 Video Marketing Mistakes to Avoid