As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS

In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success

As we enter the fourth quarter of 2016, the year is rapidly drawing to a close. Before you know it, we’ll be into the holidays, and New Years Day will be looming at the door. Experienced marketers are looking toward the future, therefore, and thinking about the next big trends in social media marketing. Being … [Read More…] The Future of Social Media Marketing: What’s Trending?

Many businesses are using advertising in order to get in front of their audience rapidly and basically without any effort. This is a great way of quickly gaining a following on social media, especially for new brands that want to increase the number of their followers in a very short time. However, using advertising is … [Read More…] 5 Tips on Increasing Your Social Following Without Using Ads

The social media landscape is one that all marketers are keeping a close eye on. Even though social media marketing has become the go-to marketing channel to connect with and engage your customer, the dynamics are ever changing. Marketing teams in 2016 need to adapt to these changes in order to be effective. What kind … [Read More…] 5 Interesting SMM Statistics to Maximize Your Marketing Efforts in 2016