What’s the best way for a small business to connect with a wider audience? Social media! It’s free. It’s easy to use. It exposes your business to a huge audience. Wait; is it really that easy to use? It’s easy if you’re a casual user. If you intend to promote a brand, you need a … [Read More…] Social Media Don’ts Small Businesses Should Consider

For anyone in small to medium businesses, there are many aspects to consider when it comes to ranking your business. If you’re online as well as having a physical presence, you need to consider factors such as SEO in order to positively impact on your rankings and drive more traffic. For a retail specific brick … [Read More…] Social Media Marketing for Brick & Mortar Retailers

Living in the era of the customer, learning what they say, think and how they act in relation to your brand is essential. Over the last decade, there’s been an increasing urge for companies to get the full picture of their customers to better understand their behavior and cater to their needs. To meet that … [Read More…] Exploring The Power of Logo Detection: Brandwatch Introduces ‘Image Insights’

Promoting a brand on social media is not a low hanging fruit, seriously! Ask people who put a lot of efforts into creating and making every piece of content well-researched and informative for their audience, but it hurts when that content doesn’t get the intended clickthroughs. It is confusing and disappointing, no doubt. Therefore, to … [Read More…] How to Boost Brand Recognition on Social Media with Custom URL Shorteners

As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS