How Instagram Can Help You Build Your Personal Brand

If you’re running a business, your personal brand can be a powerful tool in boosting the reputation of your company. Your social media profiles and interactions are key to building a strong following that can extend to your business brand as well. Instagram might not be the first social network you consider for this purpose, … [Read More…] How Instagram Can Help You Build Your Personal Brand

Social Media Mistakes

Gone are the days when marketing through newspaper and radio ads are commonplace. These days, marketing is mostly done through social media for a more effective approach. While it seems that social media offers so many opportunities, there are some mistakes that can also be made too. Here are some common blunders to avoid when … [Read More…] Top Five Social Media Marketing Mistakes

How Social Listening Can Drastically Change Your Social Media Success

Nowadays, social media is where people go to for just about anything else. When you’re looking for restaurant reviews, you might be looking at Yelp for feedback but now you can double check it over at Facebook. Delayed flights? It’s now easy to complain directly through Twitter. Looking for a quick gift idea? Instagram and … [Read More…] How Social Listening Can Drastically Change Your Social Media Success

Social Media Marketing Tools Cost versus Depth of Features

When you pay more, you expect more. But does that correlation always prove true? Because the social media management tool market is still in its infancy, and the fact that the state of social media itself changes so quickly (with new sites quickly rising in popularity and old sites regularly implementing new features to stay … [Read More…] Social Media Marketing Tools: Cost versus Depth of Features

Twitter - Twitter

Are your tweets not getting the response and attention that you would like? If so, you aren’t alone. Many brands struggle with the Twitter platform. With only 140 characters and what tends to be rapid fire interaction (at least compared to other platforms) it can be difficult to get your message out there in a … [Read More…] 10 Tips For Writing Attention Grabbing Tweets

How to Make the Most of Social Media for Ecommerce

Social media marketing is crucial to the success of any e-commerce venture. If you have the right strategy, you will drive more traffic to your website, create more brand awareness, enhance customer loyalty, increase conversions and subsequently grow your business. However, just having a presence on social networks such as Pinterest, Twitter, Facebook or Google+ … [Read More…] How to Make the Most of Social Media for Ecommerce