In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success

As we enter the fourth quarter of 2016, the year is rapidly drawing to a close. Before you know it, we’ll be into the holidays, and New Years Day will be looming at the door. Experienced marketers are looking toward the future, therefore, and thinking about the next big trends in social media marketing. Being … [Read More…] The Future of Social Media Marketing: What’s Trending?

Many businesses are using advertising in order to get in front of their audience rapidly and basically without any effort. This is a great way of quickly gaining a following on social media, especially for new brands that want to increase the number of their followers in a very short time. However, using advertising is … [Read More…] 5 Tips on Increasing Your Social Following Without Using Ads

The social media landscape is one that all marketers are keeping a close eye on. Even though social media marketing has become the go-to marketing channel to connect with and engage your customer, the dynamics are ever changing. Marketing teams in 2016 need to adapt to these changes in order to be effective. What kind … [Read More…] 5 Interesting SMM Statistics to Maximize Your Marketing Efforts in 2016

Over the last few years, brands and ad agencies alike have wowed audiences with creative, interactive social media campaigns. While we’ve seen them all, been taken in by their disruptive ideas, few of us have tried to analyze and emulate them for increased exposure on our social media accounts. The following are descriptions and takeaways … [Read More…] 5 Brilliant Social Media Campaigns And What They Got Right

You are on Twitter, but you don’t feel like you are achieving what you expected. Your number of followers isn’t what you expected, and it seems that you are spending a lot of time doing things that don’t bring much return to your business. If this is your case, the problem might be on the … [Read More…] How to Manage the Online Presence of your Business on Twitter