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Living in the era of the customer, learning what they say, think and how they act in relation to your brand is essential. Over the last decade, there’s been an increasing urge for companies to get the full picture of their customers to better understand their behavior and cater to their needs. To meet that … [Read More…] Exploring The Power of Logo Detection: Brandwatch Introduces ‘Image Insights’

Promoting a brand on social media is not a low hanging fruit, seriously! Ask people who put a lot of efforts into creating and making every piece of content well-researched and informative for their audience, but it hurts when that content doesn’t get the intended clickthroughs. It is confusing and disappointing, no doubt. Therefore, to … [Read More…] How to Boost Brand Recognition on Social Media with Custom URL Shorteners

As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS