The importance of live streaming for marketing on social media cannot be overstated. A few years ago, back when Meerkat and Periscope were competing in Twitter, live streaming was nothing more than an exciting tool that the public was somewhat wary of. All that changed after Twitter decided to block Meerkat’s access to their API … [Read More…] Marketing Tips for Live Streaming on Social Media

With 15 million registered businesses that are using Instagram to promote their products, and reach a wider audience, it is clear that this social network is probably the future of marketing and advertising. Since there are so many companies who are competing against each other, brands need to come up with various new strategies that … [Read More…] 10 Myths About Instagram For Business

If the terms, like positioning, branding, reputation, goodwill, marketing and a load of other business terminology means a lot to the business, then social media cannot be ignored. With the current social media users at 2.46 billion and expected to grow to 2.77 billion by 2019 as per the estimates of Statista, companies can’t afford … [Read More…] Five Social Media Trends That Will Rock 2018

Staying ahead of the curve when it comes to social media trends can be quite tricky. Though social networks are relatively stable and new players rarely have the chance to enter the game in force, trends inside and in-between these networks are changing on a constant basis. In 2018, we are looking to see a … [Read More…] Top Social Media Trends That Will Take Over 2018

Social media marketing has been at the forefront of many digital marketing strategies since it’s rise in the early 21st century. That’s unsurprising considering 75% of businesses feel that their social media marketing efforts have increased their traffic. Year on year, the social media marketing landscape changes dramatically, not needless because of the ever-changing algorithms … [Read More…] Why Dark Social is Distorting Your Social Media Data