One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways). [...]
A recent study conducted by the online marketing firm Vertical Response and reported on in Forbes concludes that small businesses are spending more time on social media but struggling with the added workload it represents. Perhaps as a consequence, most are doing social media marketing in a vacuum because they’re not tracking results, which means [...]
Guest post by Gerald Heneghan Social media has exploded in recent years, letting people engage in traditional activities in an exciting online arena. So, it’s no surprise that companies of all shapes and sizes are jumping on the bandwagon and attempting to tap into this powerful source of marketing potential. However, leaping in head-first can [...]
I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. coming from you). This sounds great in principle, [...]
In today’s digital world, it is easy for consumers to get overwhelmed. For a number of years, companies have been bombarding people with advertisements across the internet. Now, with Facebook, Google, YouTube and other popular websites available to us constantly through our smartphones and tablets, most people find advertising in their face all day long. [...]
Facebook has double the number of active users as the next social network (see Social Media statistics). So shouldn’t your company be putting its best foot forward with its Facebook Page? The following infographic from Shortstack (a Facebook fan page apps company), does a great job of highlighting the key areas that need attention on [...]
There were a few sessions that were highly anticipated at this year’s New Media Expo in Las Vegas. I won’t name names but one of them was clearly Pat Flynn’s Day 3 presentation, “Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customers”. Frankly, he could have spoken [...]
Scott Monty, the global head of social media for Ford delivered a compelling keynote presentation today at the New Media Expo in Las Vegas that provides valuable lessons for businesses of all sizes. For the last several years, Ford has been one of the most innovative brands when it comes to online marketing and social [...]
Breaking news – another singer (Beyonce) accused of lip-syncing. Is this really news? We’ll let the public decide whether Beyonce gets added to the list of lip-syncing stars including Milli Vanilli, Britney Spears and Ashlee Simpson. In fact, the backing band (whose member accused Beyonce of lip-synching) has also been accused of not really playing [...]
Guest post by Erin Palmer of the University Alliance Love it, loathe it, or simply feel lukewarm about it, you can’t live without social media. According to a recent study conducted and reported by Manta, 90% of the more than 600 small business owners surveyed are currently networking online. Nearly 40% reported spending a quarter of [...]
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