Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw [...]
To lend perspective on your social media marketing efforts, it helps to understand the size and growth rates of the different social media platforms. The following infographic helps you understand where the different platforms fit into the social media pantheon. Some highlights include: The Size Leaders: Facebook, Twitter and Google+ The Rising Stars: Foursquare, Instagram and [...]
Small business owners regularly spend time in social media according to a recent survey by Vertical Response. In fact, 66% of small businesses are spending more time than they did a year ago and their social media budgets are increasing. Where do Small Businesses spend their time? 90% do Facebook marketing Almost 70% are on [...]
On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together. Some additions that I would include in version 3: Facebook – Comment (as a page) [...]
Infographics are becoming some of the most popular ways to disseminate important information online. Catered toward the way people scan and surf the web, infographics display information in quick, easy to understand designs, with very little additional wordplay (see infographic examples here – Should I Move to WordPress and How to Measure Social Media ROI). [...]
We all know that engaging in Social Media is essential for business today… Right?? Well, Social Media efforts, such as engaging potential customers in Facebook or Twitter, can cause frustration for many executives or business owners because the true value of these efforts is notoriously hard to evaluate. What’s the ROI of regular Tweeting? How [...]
It’s no longer enough for businesses to just have a website and a company blog. To effectively market online , they need to engage in social media. Using social media platforms, they can connect with their potential customers and industry influencers and share and distribute their content. Getting Started with Social Media Learn the basics [...]
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