6 Things You Should Consider About Google’s Hummingbird

Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes significant effect on the searches. Hummingbird, the major change in Google’s search algorithm […]

7 Ways To Improve Search Engine Indexing

SEO Improve your search indexing

By Guest Author What is Search Engine Indexing? We all know what indexing is. But indexing has an altogether different context when used in the parlance of Search Engine. Search engine spiders crawl a page and record the words and phrases on it and then place the data into an index. This index can also […]

Keeping Up With the Online Marketing Times: Google Hummingbird

Google Hummingbird algorithm

By Guest Author Google’s search engine is a learning resource, a place where scores of pages of information are stored.  However, unlike the Yellow Pages or a library’s card catalog, the sea of information is not static but constantly changing. Google, modifying algorithms (the way its engine interprets, catalogs, and provides information), persistently seeks better […]

5 Ways to Fix Dips In Your Website Traffic

SEO Traffic Dips

Post by Greg Harris It happens to everyone. After months of tireless work, traffic begins to really flow. You are getting the user statistics you have only dreamed of, and your website is really taking off. You are becoming an authority in your industry, Adsense is starting to pay some decent cash, and then…the drop. […]

A Little Longtail Can Go a Long Way

Long Tail Keywords help you grow

A Little Longtail Can Go a Long Way Grey carpet, grey carpets, grey carpets Swindon, grey carpets in Swindon – head term keywords can be so boring. Yes, they’re crucial, but they’re not the be all and end all. Longtail keywords are a whole different kettle of fish and can be just as helpful as […]

How to Conduct an SEO Audit Using Free Tools

How to Conduct an SEO Website Audit with Free Tools

Guest post by Kapil Jekishan Carrying out an SEO audit on your website allows you to analyze its current SEO state and take informed steps to maximize its future performance. Audits are also a useful way to gain an insight into the SEO strategy used by your competition. By analyzing you website’s source code it is […]

How Local Business Listings Help Your SEO Campaign

How Local Listings Help Your SEO

Guest post by Sanket Patel Today, local business information is available at the click of mouse.  The advancement in technology has helped people explore local services and products online – both via computers and mobile phones. It was found in one study, that before making a purchase, 97% of people use the Internet to find […]

SEO Tutorial: Getting into the Heads of your Ideal Clients

basic-SEO-tutorial-sm

(Note: click the picture for a larger version) I’ve been asked by clients before – can you tell who’s searching online? Can you tell if Procurement Managers for industrial manufacturers are searching for your products? Can you tell that warehouse managers are searching for your products? No, not really. There’s no tool that tells you […]

Search Engine Results Don’t Mirror the Real World

Search in the Real World

On NPR’s Science Friday radio program, I heard an interview with Microsoft Research Lab co-director Eric Horvitz. He was telling a story about how search results impact people’s perception. How Search Impacts “Cyber-Chondriacs” In the story, people who had a severe headache would search for it in search engines. Search results listing “brain tumor” as a […]

Why Your Tech Startup Needs an SEO Content Strategy (All Shiny Objects Eventually Get Dull)

Why Your Tech Startup Needs an SEO Content Strategy

Everybody loves a shiny new tool. That includes the press, bloggers and tech junkies. This means that new startups with a unique solution to an old (or new) problem can quickly become media darlings. Becoming featured in Forbes, Inc, Business Week, Tech Crunch, Mashable, and on and on. You get the picture. When your tech […]