Content Marketing has become a critical component of the marketing mix for businesses of all sizes and types. In fact, it’s so popular that the “content competition” will get tougher and tougher. It will be harder to stand out unless you find ways to separate you company’s content from the crowd (see Darwin’s 12 Rules [...]
It’s 2012 and time for a fresh start! Now’s a great time to make strategic changes to enable your business to grow profitably in the new year. 7 Decisions To Make Consider making decisions on what needs to change in the following areas when pulling together your 2012 strategy. 1) Updates to our website or [...]
One of the elements of blog writing is “style”. Style can include things such as how you write, how you structure the posts, what elements you bring into your content, how you link to other writers, or how you combine original content with curated elements. Developing your own personal blogging style is one of the [...]
Completion. One of the most important skills in business is COMPLETION. Can you finish what you start? Do you finish your projects? Do you know when to stop analyzing and when to start wrapping up? Or do you get stuck in analysis paralysis and need a bit of nudging, direction or help to close it [...]
I took the opportunity to go up to San Francisco to meet the Minimalists as part of their National Meetup Tour (I live about 20 minutes away). Josh and Ryan are great guys – I had met them before when I interviewed them as part of the Business Blogging Telesummit. It also happens to be [...]
This has been a huge month for Right Mix Marketing! With the upcoming launch of the Business Blogging Telesummit, I’ve been using Content Marketing as one of the major marketing vehicles for this event. To that end, I’ve been busy with guest posts, interviewing and even a little photography and videography. I hope you [...]
…and what you can learn from the book launch Guy Kawasaki’s launch and book tour for Enchantment, The Art of Changing Hearts, Minds, and Actions, was an amazing thing to behold. If you’re on social media at all and have any interest in business or marketing, you couldn’t help but see pictures of [...]
As an introvert, common business activities like face-to-face networking, going to conferences, public speaking, and even publishing my thoughts online take a little extra effort and often require some mental self-cajoling. I know there are a lot of people like me. In fact, many more people online fit into the “lurkers” category than into the [...]
Online marketing can produce incredible results for businesses who are willing to learn the ropes, work at it, and put themselves out there. These small businesses, whether they’re a florist, a pool seller, a roofer, a yoga studio, a real estate agent, a life coach or a craft creator, are the ones who have the [...]
I had the pleasure of interviewing Krizia, who is a master interviewer and video marketer (and also the founder of the Women Entrepreneurs HQ)! She’s interviewed over 125 people on video including: Amy Porterfield Mari Smith Kate Buck David Kaminski Elisa Camahort Page ..and over 120 more Listen to the following interview where we cover [...]
My name is Tom Treanor. I help you cut through the clutter and make online marketing easier to do and more effective for your business.
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