I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data from real sites (versus surveys or large aggregate data about mobile usage). The fact is, our sites are being increasingly accessed via mobile devices, primarily smart phones and [...]
One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use to go to my client’s website via their smart phones. Here’s how you can set this up in less than 30 minutes (and for free). You [...]
Guest post by Amanda DiSilvestro Landing pages are always going to be important because it is the first thing your users see. You want to make that good first impression; however landing pages aren’t all about looks. There are quite a few other aspects to the landing page that will impact its effectiveness — things [...]
A lot of people that I work with seem to have the following model in mind in building the online component of their business. Steps for a product-focused business: Offer a service or create a product Find people to sell it to Make a lot of money Quit selling “offline” or quit their day job [...]
I’m a huge fan of not “reinventing the wheel”. So, as we close out 2012, I thought it would be a good time to check in with some of my favorite marketing experts to gather some of their valuable advice. I wanted to find out which lessons they learned the hard way so we could [...]
Guest post by Karol K. Product launches are one of the most common marketing methods on the internet. In a nutshell, the basic idea is that you build up some awareness about your product, create anticipation, then launch it and hope for great results. That’s of course the best case scenario, and getting there will [...]
As a commuter on Highway 280 in the San Francisco Bay Area, I’ve had numerous run-ins with the Google Driverless Car (as well as the Google Maps, mapping cars). The other day my daughters and I ran into the newest version, a customized Lexus RX350. I asked Sophie to take some pictures and shoot a [...]
Earlier today, I ordered a sandwich and asked for “no onions”. I’m not a fan of uncooked onions in general. Well, of course I got the sandwich full of onions. No big deal. I pulled them out (they even made a nice picture, don’t you think?). Now, I’m not a good Yelper because I don’t [...]
In the social media consulting work that I do, I work with a lot of clients across a variety of industries. To be most effective in working across and adjusting their marketing mix, I usually access almost all of their online accounts – including website analytics, website, social media platforms and directory listings. What used [...]
How many hats do you wear on a given day?Wearing all these hats at once – and looking good while you do – isn’t as easy most people think. Solopreneurs and freelancers are part of a special breed. Most struggle initially with how to build a viable business and manage it once we have one. [...]
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