Google is famous for its unpredictable algorithms. Even the savviest SEO experts can be left baffled following an update. When it comes issuing penalties, Google takes no prisoners. They’ve even penalized themselves not once, not twice, but five times! In the past decade, we’ve seen Google grow from a simple keyword search machine to an … [Read More…] 5 Search Ranking Factors Startups Shouldn’t Ignore

If you regularly delve into your analytics, at some point you might notice that people find your website, but then leave without becoming a lead. Many marketers consider this group of users simply lost to the brand. And that’s a shame because they’re missing out on an amazing opportunity to recapture the attention of these … [Read More…] 8 Amazing Remarketing Techniques: How to Re-engage Your Audience in a Few Simple Steps

A webinar can be a very effective tool for promoting a business or a brand. It gives you the opportunity to display your expertise in your industry while interacting with customers and prospects. In the process, you will generate qualified leads that could eventually be converted to customers. It would, therefore, be advisable to incorporate … [Read More…] 8 Tips for Effective Webinar Marketing

Many brands focus their marketing efforts on the most popular social media platforms, like Twitter and Facebook. But many don’t realize the largely untapped, brand-building potential of using SlideShare as a marketing tool to grow their following, share insights and generate leads. SlideShare allows you to upload and share your presentations and creations with the … [Read More…] 7 Killer SlideShare Marketing Tips

This article goes into a few key issues surrounding SEO (Search Engine Optimization), SMM (Social Media Marketing) and Google Adwords. They may all be used in order to promote a business online, and many times their use demonstrates a level of symbiosis where one plugs the gaps the other cannot fill. There is also a … [Read More…] SEO, SMM, and Adwords: How to Combine These Channels to Make Your Business Work

As a digital marketer, you are expected to achieve high levels of audience engagement with every single blog post, social media update, video, and other material you promote. The main goals of your campaign are fragmented into daily marketing activities that are always relevant to the major plan. Many marketers fail to realize the potential … [Read More…] How to Achieve Ultimate Efficiency with Your Daily Marketing Activities