It’s Not Traffic You Need, It’s Better Marketing

better marketing not more traffic

This is a guest post by Cassie Hicks of Women’s Way To Wealth (http://womenswaytowealth.com)
Welcome to 2012! Perhaps you’ve decided this is the year to start blogging, or launch that new online business?
What will you do first? If you’re like most people you’ll venture online to see what your options are and see how it all [...]

7 Marketing Decisions To Make in 2012

business-decisions

It’s 2012 and time for a fresh start! Now’s a great time to make strategic changes to enable your business to grow profitably in the new year.
7 Decisions To Make
Consider making decisions on what needs to change in the following areas when pulling together your 2012 strategy.
1) Updates to our website or blog
Are there any [...]

Marketing Your Small Business Online? 10 Tips From The Experts

small busines marketing success tips

Online marketing can produce incredible results for businesses who are willing to learn the ropes, work at it, and put themselves out there.
These small businesses, whether they’re a florist, a pool seller, a roofer, a yoga studio, a real estate agent, a life coach or a craft creator, are the ones who have the [...]

The Myth Of Easy Interview – Online Business Hour

Screen shot 2011-11-29 at 9.57.45 AM

I was interviewed by Adam Saverian last week. He’s the host of OBHR, the Online Business Hour podcast. The podcast covers topics like blogging, wordpress, online marketing, SEO and more. In this interview we went over the topic,” The Myth of Easy Marketing” (see related blog post).
Topics that we covered include:

5 reasons why there is [...]

The Myth of Easy. Why You Don’t Want Easy Online Marketing

easy-button-sm

Sometimes I get the question that goes like this…

“This shouldn’t be so hard. What’s the easy way to market my business online?”

People want easy solutions. Something you can sign up for and your business will automatically pop to the top of Google search for your target keywords. Or some place they can post their company [...]

5 of my Favorite Free Social Media Marketing Tools

social-media-marketing

To be effective marketing online you really have to cover the following areas of your Social Media efforts. Some are obvious but others may not be:
Promotion – how will you promote your company and the great content you are creating to attract potential customers to your site?
Targeting – are you targeting the right people? [...]

The Death of Internet Search as we know it…

The Death of Internet Search as we know it…

Your Web site says a lot about your small business

scooter-image

How are small businesses thinking about their sites now?
A lot of small businesses are in one of the following situations:

I have had the same Website for the last 5 years and it hasn’t changed much
I just barely got online with a simple Website from my Web host – it looks okay but not great
I’m not [...]

How to choose the right domain name

no-name-street

I’ll refer to a previous post on “Why a domain name is important” but will keep this one short and sweet (like your domain should be, ideally).  When the internet first started, domain names were usually short and what you wanted was usually available.  Then, during the dot.com bubble, domain names became a valuable commodity [...]

Why a domain name is important to you…

www-street

Domain Name – Easy to get but long-lasting value (or damage)
For a small business, a domain name is one of those things that’s easy (and cheap) to get but that you’ll be stuck with for a long time.  If it’s a good name, that’s a great thing -  it will be visible and prominent on [...]