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Guest post by Charlton Rodes The layout of promotional material can essentially affect the success of your ad. It’s all a matter of graphic design, and whether your advert is physical or electronic, there are some principals you can follow. Whatever message you’re trying to convey, it will have a higher success rate in generating … [Read More…] The Importance of Layout in Your Marketing Materials

The world of marketing is changing. First, businesses had to accommodate the World Wide Web in their marketing strategies with SEO, PPC, and search engine rankings transforming the way the promoted a business. Then came social media marketing, and the balance shifted again. And most recently, Google’s algorithm updates have made marketers question everything they’ve … [Read More…] How to Implement a Successful Direct Mail Marketing Campaign