Online forms can sometimes become a forgotten factor in the sales process. However, marketers and consumers may be surprised at how well they can streamline and manage leads. As customers spend more time interacting with brands online, there needs to be a way to effectively initiate conversation. Online forms act as the first impression of … [Read More…] The 1-2-3 Guide to Nurturing Leads with Online Forms

When measuring the success of your lead generation campaign, relying on the quantity of inquiries you receive can leave you in a sticky spot. Created by Charlotte SEO agency, Straight North, “The Importance of Lead Validation” presentation indicates that about half of the inquiries flowing through a company’s site aren’t sales leads. Lead validation is … [Read More…] The Critical Importance of Lead Validation in Internet Marketing

How to Find a Startup Co-founder

When you have a startup idea that you think is a winner, often the biggest missing element that keeps you from moving forward is finding a co-founder. This can be one of the hardest parts of actually getting a startup moving from idea to project. Often people need someone with complementary skills. In other cases, … [Read More…] How to Find a Startup Co-founder (Infographic)

Can Introverts Succeed at Networking at Events?

I was recently at Content Marketing World 2014 and had the opportunity to meet a few influencers in the online marketing space (broadly including content marketing, SEO, social media, business blogging and online advertising). Most of them were conference speakers. Some of them were prior online connections who I introduced myself to and a couple … [Read More…] Can Introverts Really Network At Events? 8 Lessons From #CMWorld Chat

offline online networking

Guest post by Linda Dessau (see also #1:”How Business Blogging Can Build Credibility Offline” and #3: Taking You Local Networking Contacts Online) When I moved from Toronto to Barrie in 2010, I didn’t know a soul. Yet I never felt alone, because I’d gotten a head start on building a business community here. I used … [Read More…] Don’t I Know You From Twitter? Taking Your Online Relationships Offline

The referral network how to guide

Guest post written by Peter Sandeen. The ability to give quality referrals has significant advantages. Not knowing whom to refer to an important contact can seriously undermine your credibility. The same applies to businesses and bloggers alike. Creating a network, of referable businesses, creates the most value to you and your customers – even more … [Read More…] Creating a Referral Network To Get More Leads