Marketing

Sticking to a budget is a key factor in executing a successful marketing campaign. However, this is much easier said than done. It can be difficult to accurately measure funding needs beforehand, especially when unforeseen obstacles get in the way. Did you know that without an effective management system, 69% of projects do not meet … [Read More…] The Top 4 Tools to Keep Your Team on Budget

Marketing

In marketing, storytelling is a proven, trusted method. It’s a traditional technique that has been used in print, television and radio for the longest time. But, times have changed. Everything has moved to digital, and everything is online. Now, online marketers are using the age-old practice of storytelling. Stories can quickly connect with modern audiences. … [Read More…] 5 Reasons Why Storytelling Is A Powerful Marketing Technique

Marketing

As the world becomes more mobile, so does our ability to market to our target audience in new and creative ways. Today’s workforce isn’t just sitting at a desk in an office from 9 to 5. Emails are now opened from mobile devices while on the way to work, while waiting to get seated at … [Read More…] Streamline Marketing and Sales to Generate More Online Conversions

Marketing

Sales and marketing go hand in hand when it comes to improving a company’s bottom line. While marketing involves the planning and implementation of business activities that bring in potential buyers, sales is about converting potential buyers into actual paying customers. Larger companies usually have separate sales and marketing departments, but it’s normal to find … [Read More…] 7 Proven Sales Techniques Your Marketing Team Should Learn

Marketing

Technology pushes. It pushes everything. From new data science innovations to fintech, to augmented and virtual reality, technology disrupts how we buy, how we do research, and how we experience all that the web has to offer. And with each innovation in technology, web developers must scramble to add those innovations to the experiences that … [Read More…] 2018 Is On Its Way – What’s in Store for Web Development?

Marketing

The idea of leaving the 9-to-5 lifestyle behind and venturing out as a solopreneur is becoming an increasingly popular avenue for many. In 2015, the independent workforce of freelancers and solopreneurs grew by 12%, with over 18 million workers becoming solopreneurs in some way or form. In order to get your name out there as … [Read More…] How to Strategically Market Your Solopreneurship Endeavor