Marketing

It’s a sobering moment when a business realizes those big traffic numbers aren’t converting into sales. They may be making the right moves to get attention and rank well on search engines, but without targeting the right audience or testing every element of their strategy – their marketing efforts are surely doomed. Low conversion rates … [Read More…] Why your website leads aren’t converting into sales

Marketing

There is almost nothing we do today in business and marketing that can be separated from the continued march of technology. Everything from communication, sales, recruitment and more can now be enhanced by or carried out via new developments in technology. It’s impossible to encompass all the ways that you can use technology to boost … [Read More…] How To Maximize Your Efforts And Returns Using Technology

Marketing

What customers can prove the hardest to convince? Millennials! What category of customers will come to dominate the market in few years? Millennials! The change in the consumer market will be momentous. For most companies, it will spell out disaster. For a select few, it will mean a new period of prosperity. Understanding the new … [Read More…] How to Effectively Communicate with Millennial Customers in 2017

Marketing

It comes with no surprise that SEO and Social Media have become the cornerstones for digital marketing campaign. With little investment and high ROI potential, they seem to be an ideal option for spreading the awareness of a brand over the web and make the most out of it. When you get your hands on … [Read More…] The Role of Business Intelligence in Digital Marketing

Marketing

Marketing automation and everything that comes with it is recreating the industry. It is leading to marketing which is more effective and more productive. At the same time, there is a lot more scope for automation. After all, the more automated your marketing is, the less work you have to spend on those parts of … [Read More…] 8 Ways to Make Marketing Automation More Intelligent