Content marketing has become a sexy industry. Everyone wants to get in on the free traffic from Google, craft posts that go viral, become a sought after industry-leader, and make more money. But it’s never as easy as it sounds, especially when the industry is obsessed with fragments of advice that have no depth. The … [Read More…] How to Actually Provide Value on LinkedIn

There is no lack of use of social media to connect with target audiences and generate leads. In the B2C community, Facebook, Twitter, Instagram, and YouTube have long since proved their value. These channels provide the means by which companies can target specific audiences, engaging and entertaining them to build brand awareness. B2B marketers make … [Read More…] B2B Marketing – LinkedIn is the Answer

LinkedIn is a great platform for marketers or salespeople (as well as speakers, job hunters and for business networkers in general). But despite its simple appearance, there are several hidden capabilities that can boost your presence and ability to use the platform for business. They include: LinkedIn profile optimization tips LinkedIn Groups strategies Ways to … [Read More…] 10 LinkedIn Tips for Marketers or Sales

LinkedIn is a the largest professional networking site in the world. It has members in over 200 countries and is available in over 14 languages. It’s growing fast, at a clip of to members per second. Some other key facts about LinkedIn: LinkedIn now has over 147 million members now! LinkedIn members are likely to … [Read More…] What is LinkedIn? [infographic]