The Difference Between B2B and B2C Facebook Advertising

B2B and B2C business types approach Facebook advertising strategy differently, and both audience types expect something different from these companies. So what makes B2B and B2C advertising so different, even when it’s on the same platform? Check out these subtle differences between B2B and B2C Facebook advertising and start optimising your strategy. Informative content or … [Read More…] The Difference Between B2B and B2C Facebook Advertising

The Ultimate Guide to Facebook Ad Types

With Facebook’s proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started. The guide below provides ad sizes, dimensions and other specifications for Facebook’s varied advertising units including: Page Like Ads Page post text Ads Page post photo Ads Event Ads Offer Ads Mobile News Feed Ads … [Read More…] The Ultimate Guide to Facebook Ad Sizes

Teens Leaving Facebook

We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms. So what did we discover? For Facebook North American active users numbers are declining The average age of Facebook users has risen from … [Read More…] Are Teenagers Abandoning Facebook? #Infographic

When to post to Facebook

Facebook is the largest social media network in the world. For many businesses, their Facebook Page is one of the main vehicles they use to market their products. To keep your fans engaged, it’s important to know why you’re sharing, what to share and when. According to PageModo’s research, the content types that get the … [Read More…] What’s the Best Type of Post for Facebook? #Infographic

How to Unfriend in Facebook (or remove connection)

If your new friend is using too much foul language, sharing too many political views or pitching you too many products or services (or any of the other reasons people unfriend people on Facebook) then it may be time to drop this new connection! They don’t receive a notification that you unfriended them, but their … [Read More…] How to Unfriend or Unfollow Someone in Facebook

Why unfriend people in Facebook

Have you ever been unfriended in Facebook? Have you ever wondered why people unfriend other people in Facebook? According to a recent study by NM Incite, here are the top reasons why people unfriend their “friends” in Facebook. Top 10 Reasons People Unfriend in Facebook Offensive Comments Don’t know them well Trying to sell me … [Read More…] Top 10 Reasons People Unfriend People in Facebook