Email marketing is definitely one of the best tools to remind clients of your business and even to sell something right away. Although marketers tend to invest more money into social media and paid search these days, the fact remains that email campaigns still have by far the biggest ROI percentage. However, email campaigns demand a … [Read More…] Email Marketing Blunders Which Make Your Clients Run Away

With every passing year, the way customers consume information is changing, and marketers need to employ improved and innovative techniques to grab their attention and keep them engaged. Marketers nowadays have been harnessing various tactics such as hyper-personalization, visually attractive design, improved segmentation, customer loyalty rewards and much more to give a better experience to … [Read More…] Embedding Video in Emails – Challenges and Workarounds

You’ve worked hard to produce great content and designed a stunning blog that provides an amazing user experience. You’ve added various opt-in forms and CTAs all over your blog hoping to turn your readers into subscribers. But it just doesn’t work. Why does it happen? It can be frustrating to invest in various opt-in tools … [Read More…] 7 Email Opt-In Mistakes To Avoid On Your Blog

It’s painful for e-commerce businesses to lose a sale just when they are about to get it. Imagine a customer who has items ready for purchase. He only needs to make a few clicks, and it’s a done deal. But for some unknown reason, the story changes. Your customer abandons his shopping cart. The average … [Read More…] The Most Profitable Email Automations Every Ecommerce Store Needs

Email Marketing

In today’s business world, there are a wide variety of marketing strategies to choose from. The expansion of social media and content marketing had little effect on the use of email marketing. In fact, most businesses still utilize email marketing, not only for sales pitches and advertisements but also to build relationships and encourage customer … [Read More…] 5 Common Email Marketing Mistakes Your Business Should Avoid