Your brand needs to publish fantastic content that can attract customers, convert sales and inspire loyalty. With this in mind, you should create a comprehensive plan that supplies your customers with the information and support they need during their journey with your brand. As part of your strategy, you must produce relevant engaging content at … [Read More…] The Cheat Sheet for Matching Content to Different Stages of the Customer Journey

You’re almost certainly as sick of hearing that “content is king” as us, but the years’ old digital marketing buzzphrase is one of the most enduringly true in the industry. According to Google’s search quality senior strategist Andrey Lipattsev, content is the most important ranking factor – and has been for years. If you want … [Read More…] How To Create Linkable Content On A Budget

After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision

As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

The concept of content marketing itself is fairly easy to grasp. However, producing branded content with a strong strategy resulting in leads can be a big challenge. If done correctly, it can do wonders for your ROI and your wallet. DemandMetric found that on average, content marketing costs 62% less than outbound marketing and can … [Read More…] 3 Content Marketing Mistakes That Are Killing Your Leads

Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017