The Agile Content Strategy That Helped Grow Our Page Views 317%

The Agile Content Strategy That Helped Grow Our Page Views 317%

Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading custom content 1 60% of people are inspired to seek out a product after reading content about it 1 Website conversion rate is nearly 6x higher […]

10 Elements of a Successful Content Marketing Organization

Content Engine

Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email marketing and paid marketing efforts as well. Learn about 10 critical elements of a “content engine” in this infographic by […]

10 of the Best Content Marketing Books

Best content marketing books

A content marketer’s skill set is broader than just writing. They need to be versed in design, SEO, social media marketing and a host of other disciplines. With that in mind, Wrike pulled together a slideshare of 10 of the best books for content marketers. Not all of them have “content marketing” in the title! […]

What’s a Content Marketer?

What is a content marketer

You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has: Analytical abilities Copywriting capabilities An understanding of developers (including a little UX, HTML and CSS) The eye of a graphic designer An artists intuition More than basic […]

Should Your B2B Marketing Be More Fun? 11 Examples to help you decide

Should your B2B Marketing Be More Fun? 11 Examples to help you decide

It’s extremely competitive in the B2B marketing space. It used to be that the companies with the best reputation, biggest budget, the best direct sales force or the best channel sales model had the upper hand. With the increased efficiencies and scale that can be achieved with content (or “inbound”) marketing, add the online reach […]

5 Steps To A Sizzling Hot About Page That Converts

5 Steps to Creating a Sizzling Hot About Page

Your About page is arguably the most important piece of advertising on your entire website. Why? Because it’s the first thing that people are going to click on when they land on your website. People go to an About page because they want to find out if you are someone that can help them with […]

Picking Neil Patel’s Brain: 41 Power Tips and 7 Favorite Tools

Picking Neil Patel's Brain: 41 Content Marketing Tips

I had the opportunity to see Neil Patel tonight in San Mateo (hosted by the Silicon Valley Innovation Center) with a colleague from Wrike. Neil is the co-founder of KISSmetrics and Crazy Egg and blogs at QuickSprout. It was in some ways like tapping into his brain for 45 minutes – he really holds nothing […]

6 Major Marketing Trends for 2015

6 Top Marketing Trends for 2015

For 2015, what are the trends that will continue to dominate the marketing landscape? Six of the big ones include the following (slightly re-arranged from the infographic below). Mobile focus Need for better, seamless collaboration Visual marketing Storytelling, humanity and humor Acting on (not just collecting) Big Data Innovative content distribution (to power content marketing) What […]

The 10 Essential Elements of a Content Engine

The 10 Essential Elements of a Content Engine

Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in […]

Standing Out In a World of Content Overload #CMWorld 2014 Takeaways

Standing Out In a World of Content Overload #CMWorld 2014 Takeaways

After attending Content Marketing World 2014, it’s become clear to me that we’re going to have a lot more companies marketing with content going forward. In addition, current content marketers will produce more content as well as better content (making it harder to stand out for all of us). Here are my takeaways from Content […]