After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision

As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

The concept of content marketing itself is fairly easy to grasp. However, producing branded content with a strong strategy resulting in leads can be a big challenge. If done correctly, it can do wonders for your ROI and your wallet. DemandMetric found that on average, content marketing costs 62% less than outbound marketing and can … [Read More…] 3 Content Marketing Mistakes That Are Killing Your Leads

Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017

Every marketer knows that producing quality content is essential when it comes to engaging your customers in the long term and earning their loyalty. Unfortunately, with the advent of the digital age came the now overwhelming use of clickbait headlines – a technique that is employed by many sites to drive traffic to their pages … [Read More…] How To Draw Reader’s Attention (Without Using Clickbait)

As a business owner, you are looking to build your brand to attract new employees, but also to attract customers and make more sales. Modern marketing has taken a sharp turn towards customer-centric and content-driven tactics. Facebook is one of the best platforms to distribute and promote your content, providing you with great ways to … [Read More…] Content Marketing on Facebook: 6 Ways to Make it Work