How To Increase Your Content Marketing ROI With Precise Planning

Content marketing is a very powerful tool bringing traffic to the site, increasing sales and empowering a brand name. That is why every site or company should have a thoroughly planned content marketing strategy. The majority of companies use ROI (Return on Investments) for planning their marketing campaigns and evaluating the results. It is a … [Read More…] How To Increase Your Content Marketing ROI With Precise Planning

User Generated Content

Nowadays, more and more businesses are incorporating user generated content (UGC) into their marketing strategies. User generated content could be photos, videos, written product reviews, blog comments or social media posts. Research has shown that the buying decisions of most customers are influenced more by user generated content than by brand-produced content. Here are some … [Read More…] How to Make the Most of User Generated Content for Marketing

9 Skills a Content Marketing Manager Needs to Master

Congratulations, you’ve proven your skills and abilities, and have risen to the level of content marketing manager. You are now in the exciting position of leading content marketing campaigns and challenging yourself to rise to new challenges. In addition to this, you are now tasked with leading other people and working in direct contact with … [Read More…] 9 Skills a Content Marketing Manager Needs to Master

A Good Flu – 8 Types of Content that Go Viral

Content creation is probably the most important marketing tool you have. But it is not a good tool unless that content is getting shared – a lot. You’ve heard this many times before, too. Content must educate, inspire, or entertain. You need great headlines; you need to humanize yourself; you need to develop relationships with … [Read More…] A Good Flu – 8 Types of Content that Go Viral

How These Brands Mixed Quizzes Into Their Marketing

When it comes to content marketing, it’s all about having that right mix of content to achieve the most optimal results for any type of business. For years, there have been various options of content available to marketers for use within their strategies, but over time, these forms of content go from being sharp, innovative … [Read More…] How These Brands Mixed Quizzes Into Their Marketing

8 Must Use Content Marketing Tools for Social Media Marketers

Image: Designed by Freepik If you’re a social media marketer – you would be familiar with the feeling of working endlessly and still feeling like you have a ton of work left to do. How do you overcome this? The first step is to give yourself a break. After that, however, it’s time to start … [Read More…] 8 Must Use Content Marketing Tools for Social Media Marketers