Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017

Every marketer knows that producing quality content is essential when it comes to engaging your customers in the long term and earning their loyalty. Unfortunately, with the advent of the digital age came the now overwhelming use of clickbait headlines – a technique that is employed by many sites to drive traffic to their pages … [Read More…] How To Draw Reader’s Attention (Without Using Clickbait)

As a business owner, you are looking to build your brand to attract new employees, but also to attract customers and make more sales. Modern marketing has taken a sharp turn towards customer-centric and content-driven tactics. Facebook is one of the best platforms to distribute and promote your content, providing you with great ways to … [Read More…] Content Marketing on Facebook: 6 Ways to Make it Work

82% of B2B marketers [pdf] use case studies as a marketing tactic – that’s a higher percentage than those who blog! In fact, case studies are the second most popular component of B2B content marketing strategies – second only to social media content. The same report marks case studies highly on the effectiveness scale, too … [Read More…] Why Case Studies Are a Marketer’s Most Useful Tool

These days, you don’t need to spend a fortune on traditional advertising, be it on television, radio, and print. If you can create content that can produce an online word-of-mouth popularity, then it can give you exponential traffic growth as well as broad media coverage with the just the minimum cost. It may sound easy, … [Read More…] 8 Simple Trick To Spread Your Content Like A Virus

So, you’ve probably tried telling your friends and acquaintances what your company does, and all you’ve received is just polite nods and smiles. But having a very technical-sounding, highly specific business doesn’t mean you can’t sound hip and cool. The truth is, there’s no such thing as a boring niche, as long as you know … [Read More…] Is Your Niche Boring? Turn the Tables to Your Favor With Content Marketing