Content Marketing

Seems like there is some truth in ‘Content Shock’ after all! Defined by Mark W. Schaefer as – “the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it“, Content Shock makes it impossible for content marketers to publish content that can be processed easily by the … [Read More…] 6 Tips for Content Marketers to Build Trust and Relationships in Age of Content Oversaturation

How Can You Attract More Shares for Your Content in 2016

Content sharing is an important aspect of content marketing strategy. The reasons are quite simple. Shared content equals brand visibility Shared content lends visibility to social profiles Shared content increases direct referral traffic Shared content builds and enhances online reputation As content marketers, we are well aware of these facts and make it a point … [Read More…] How Can You Attract More Shares for Your Content in 2016


  There’s no denying that content marketing has come as a boon for brands looking to engage their target customers. It encompasses looking after a gamut of functions such as website content, blog posts, social media, white papers, ebooks, and of course, promotional tactics. Understanding all of it can get overwhelming, particularly for B2B companies. … [Read More…] 13 Experts Talk about Why Content Marketing Will Continue to Matter in the Years to Come

Must-Know Strategies to Simplify Content Creation

Regardless of whether you publish on a business website, official blog, or social media platform, you certainly know how stressful things can get – especially if you need to produce content on a regular basis. You probably also know that, when it comes to content creation, there really isn’t much space for compromise. If you … [Read More…] Must-Know Strategies to Simplify Content Creation

Content Marketing

Have you ever wondered why certain startups fail, while others become unexpected home runs? On one hand, there certainly is no shortage of depressing reports that indicate only 10% of startups survive, and on the other, we have inspiring examples like “The Chicken Whisperer” who go on to become stalwarts in their business niche. Who … [Read More…] 5 Reasons Every Startup Must Do Content Marketing


The Internet is full of articles and researches of all kinds, which try to explain what makes the content viral. What you can confidently say is that the content goes viral if it can make people feel that urge to share it with their friends and followers. In this post you will find some not-so-common, … [Read More…] 6 Proven Tips to Help Your Content Get Viral