The Agile Content Strategy That Helped Grow Our Page Views 317%

Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading custom content 1 60% of people are inspired to seek out a product after reading content about it 1 Website conversion rate is nearly 6x higher … [Read More…] The Agile Content Strategy That Helped Grow Our Page Views 317%

Content Engine

Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email marketing and paid marketing efforts as well. Learn about 10 critical elements of a “content engine” in this infographic by … [Read More…] 10 Elements of a Successful Content Marketing Organization

Best content marketing books

A content marketer’s skill set is broader than just writing. They need to be versed in design, SEO, social media marketing and a host of other disciplines. With that in mind, Wrike pulled together a slideshare of 10 of the best books for content marketers. Not all of them have “content marketing” in the title! … [Read More…] 10 of the Best Content Marketing Books

What is a content marketer

You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has: Analytical abilities Copywriting capabilities An understanding of developers (including a little UX, HTML and CSS) The eye of a graphic designer An artists intuition More than basic … [Read More…] What’s a Content Marketer?

Should your B2B Marketing Be More Fun? 11 Examples to help you decide

It’s extremely competitive in the B2B marketing space. It used to be that the companies with the best reputation, biggest budget, the best direct sales force or the best channel sales model had the upper hand. With the increased efficiencies and scale that can be achieved with content (or “inbound”) marketing, add the online reach … [Read More…] Should Your B2B Marketing Be More Fun? 11 Examples to help you decide

5 Steps to Creating a Sizzling Hot About Page

Your About page is arguably the most important piece of advertising on your entire website. Why? Because it’s the first thing that people are going to click on when they land on your website. People go to an About page because they want to find out if you are someone that can help them with … [Read More…] 5 Steps To A Sizzling Hot About Page That Converts