Guest post by Michael Higashi The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to [...]
Guest post by Alex Clifford Writing a book is tricky, but promoting your book is even harder. How can you get people to read it, buy it and spread the word? In pre-internet days the power was in the hands of book reviewers and publishers. But now you connect with so many extra people, it’s easier [...]
Guest post by Ryan Hanley Many businesses struggle to find the deeply invested audience that will become brand ambassadors and repeat customers. These are the high margin clients… They buy the platinum package, the extend-warranty and the VIP face-to-face service agreement. The “Golden Leads”… Attracting targeted, high margin clients like these are why many businesses [...]
Talking with companies of various sizes, from local businesses to Fortune 500 companies, I run into a lot of familiar patterns. It turns out that human nature is pretty consistent, no matter how large or small your company. If you went to a networking event and started overselling your company to everyone you met, you’d [...]
In content marketing, there’s never enough time. It’s like a grandfather clock. Tick. Tock. Tick. Tock. Before you know it, the time’s run out. If you’ve got a bit of extra budget, and the right ideas on board, you can make plenty of content in a lot less time. Using other people’s expertise 1. Freelance [...]
Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw [...]
Guest post by Alex Clifford You may or may not be using ebooks as part of your content marketing. Done well, they can be the ‘killer’ part of your content marketing. You’ll get attention, time and influence. Which is much more than the hurried blog reader will give you. However, ebooks are surrounded by myths [...]
Businesses are increasingly jumping on the Content Marketing bandwagon – adding content creation and creating a sales funnel to take advantage of the client-attracting aspects of this new content. With that said, each step of the Content Marketing process has opportunities for mis-steps and pitfalls. Here are six that I regularly witness in my company’s [...]
I’m going to tell you a secret… …a secret about content marketing. I’m going to tell you a secret about content marketing that will immediately put your blog on the path to success. Unfortunately, I’m going to tell you a secret about content marketing that you already know. I’m going to tell you this secret [...]
If you run a company these days, it’s probably hard to figure out where to invest your limited marketing resources and time. For a long time, achieving better Search Engine Optimization was the holy grail. Then, Social Media engagement supplanted SEO (at least in the press) as the bigger, more important goal. Along the way, [...]
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