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With content marketing rising on a global scale, the web is flooded with various types of content, and marketers are finding it increasingly challenging to create branded content which truly stands out and captures the attention of their target audiences. With competition higher than ever, marketers need to make the most of the new formats … [Read More…] How to Create Powerful Podcasts for Content Marketing

The Most Effective B2B Content Types for Each Funnel Stage

If you want to have the right funnel strategy to transform visitors into customers it’s vital that you have the right pieces in place. This doesn’t just mean having the right call-to-action, the correct colored sidebars, or the best headlines. This means having the right content, and not just to draw them in, but to … [Read More…] The Most Effective B2B Content Types for Each Funnel Stage

Millennials

They are often called “Generation C.” They are the first generation to grow up with devices in their hands from a very young age. In fact, their devices hold much of their lives. They are tools for communication, for research, and for consumption; they are the ways by which this generation stays connected to their … [Read More…] Reasons Why Content Marketing Was Made for Millennials

How To Increase Your Content Marketing ROI With Precise Planning

Content marketing is a very powerful tool bringing traffic to the site, increasing sales and empowering a brand name. That is why every site or company should have a thoroughly planned content marketing strategy. The majority of companies use ROI (Return on Investments) for planning their marketing campaigns and evaluating the results. It is a … [Read More…] How To Increase Your Content Marketing ROI With Precise Planning

User Generated Content

Nowadays, more and more businesses are incorporating user generated content (UGC) into their marketing strategies. User generated content could be photos, videos, written product reviews, blog comments or social media posts. Research has shown that the buying decisions of most customers are influenced more by user generated content than by brand-produced content. Here are some … [Read More…] How to Make the Most of User Generated Content for Marketing

9 Skills a Content Marketing Manager Needs to Master

Congratulations, you’ve proven your skills and abilities, and have risen to the level of content marketing manager. You are now in the exciting position of leading content marketing campaigns and challenging yourself to rise to new challenges. In addition to this, you are now tasked with leading other people and working in direct contact with … [Read More…] 9 Skills a Content Marketing Manager Needs to Master