7 Steps to Reworking a Broken Blog Post

7 Steps to Reworking a Broken Blog Post

Sometimes you’re halfway (or all the way) through a post and it’s just not working. It may be about the flow – it just seems to be all over the place or going in the wrong direction. In other cases it feels like the post is not really saying anything of value. In any of these […]

Blogging Lessons from Freddy Krueger: A Litmus Test for Blog Post Ideas

How THEY see blogging

A prospective client asked if there was some easy way to discern whether a blog post idea would go over well with her audience. She didn’t want to waste time developing a post that wouldn’t connect with her readers. The first thing we did after she hired me was create a blogging plan, including her […]

Blog or Book, Which Should You Write?

Blog or ebook, which to write?

Post by Linda Dessau Both, of course! In this article I’ll discuss how blogs and books will grow your business, how you can build on one to write the other, and how your written words can enrich your offline promotional efforts. How a blog will help your business When you blog consistently about content that’s […]

6 Reasons Your Blog Content Won’t Go Viral

Viral blog content

It’s like Deja Vu. I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers. It goes like this. Them: We have a blog. We don’t seem to get any traction. Should we continue […]

5 Traits of a Successful Local Business Blog

Local Business Blog

Guest post by Jeff Machado When people ask me the No. 1 change they should make to their website, I always the same thing: add a blog and update it often. But, the reality is starting a blog for your local business comes with unique challenges that can prevent you from gaining the momentum you need […]

How Business Blogging Can Build Your Credibility Offline

How Business Blogging Can Build Your Credibility Offline

Guest post by Linda Dessau (see also #2:”Taking Your Online Relationships Offline” and #3: Taking You Local Networking Contacts Online) When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of online benefits to posting high-quality content on your business blog regularly, […]

How to Get Started With a Company Blog (Video)

Start a company blog

It’s clear that companies that maintain a blog get more traffic, visits and leads via the Web. The “rub” is that it takes work. In the following video interview, I give my take on what it takes for a solopreneur, start-up, small business or a division of a corporation to get started. Let me know […]

6 Unavoidable Tasks That Go With Business Blogging

6 Unavoidable Business Blogging Tasks

Guest post by Pratik Dholakiya So blogging is a rage, and it has been like that for a while. It also doesn’t seem to lose momentum, which is incredible. The only disappointment is that not all businesses have a blog although it’s been proven that blogging actually opens up more opportunities for businesses, generates leads, […]

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light! The only problem is….the content. A lot of the […]

The Ultimate Business Blogging How To Guide

The Ultimate Business Blogging How To Guide

You can learn how to make a successful blog by reading other blogs, but often it’s hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help. Skim the […]