It’s like Deja Vu. I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers. It goes like this. Them: We have a blog. We don’t seem to get any traction. Should we continue [...]
Guest post by Jeff Machado When people ask me the No. 1 change they should make to their website, I always the same thing: add a blog and update it often. But, the reality is starting a blog for your local business comes with unique challenges that can prevent you from gaining the momentum you need [...]
Guest post by Linda Dessau (see also #2:”Taking Your Online Relationships Offline” and #3: Taking You Local Networking Contacts Online) When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of online benefits to posting high-quality content on your business blog regularly, [...]
It’s clear that companies that maintain a blog get more traffic, visits and leads via the Web. The “rub” is that it takes work. In the following video interview, I give my take on what it takes for a solopreneur, start-up, small business or a division of a corporation to get started. Let me know [...]
Guest post by Pratik Dholakiya So blogging is a rage, and it has been like that for a while. It also doesn’t seem to lose momentum, which is incredible. The only disappointment is that not all businesses have a blog although it’s been proven that blogging actually opens up more opportunities for businesses, generates leads, [...]
In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light! The only problem is….the content. A lot of the [...]
You can learn how to make a successful blog by reading other blogs, but often it’s hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help. Skim the [...]
On occasion, an unloved company blog gets questioned. Why do we have that thing anyway? Just like an unloved pet spends its time moping around, living from meal to meal, an untouched blog looks lonely and adds little value. But in the right hands, and with proper “care and feeding”, a company blog, or an [...]
I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase [...]
Blogs. Funny name – almost playful sounding. But the reality is that blogs are serious business. Whatever you call them – “timely article repositories”, “online company (or personal) magazines”, “multimedia web-based newsletters on steroids” – they are critical and are not going away. People Get A Huge Portion of Their News From Blogs (directly or [...]
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