The blog is one of the most important and underutilized tools available on a website. Whether you are a small business, or a large corporation, making time to invest in both quality and quantity is an important marketing function. However, most brands admit to adding content on a regular basis strictly for SEO value. It … [Read More…] 7 Effective Ways to Revitalize Your Business Blog

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Although outsourcing can provide content for your company blog, it is wise to utilize the specific skills and insider knowledge of existing employees. These are the people who will understand the projects, products, and services you offer and the attitudes and values the company stands for. Unfortunately, convincing staff to write blog posts may be … [Read More…] 6 Tips on How to Encourage Your Team to Blog More Effectively

Blogging

If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools

We all grew up listening to ‘once upon a time……happily ever after’ kind of stories. Regardless of what the story was, we would be sucked into it right from the beginning because of the way storytelling managed to grip us. As we grew up, the element of storytelling starting, waning and things got more mechanical, … [Read More…] How to Use Storytelling to Engage Your Blog Readers