Branding

For content marketers looking to spread the reach of their brand over new digital platforms and social media, engagement is the name of the game. In fact Simply Measured’s latest State of Social Marketing Report found that engagement metrics like Likes, Comments and Shares were the considered the harbinger of success by over 58% marketers, … [Read More…] 3 Ways to Grow Organic Engagement for Your Brand

Branding

A brand represents the promise that your company makes to your valuable customers. So, it is imperative that you build it thoughtfully and consciously. A successful brand can never be established by simply uploading a startling logo and writing a few catchy lines on social media platforms. It requires investing a lot of time and … [Read More…] Avoiding Branding Mistakes That Could Be The Final Nail In The Coffin

Branding

The fear of getting failed and the higher level of competition make most of the businesses realize the need of changing their operational directions, marketing funnels, and sometimes, the complete overhaul of their brand image. Not the new idea but it’s an evergreen theory – solidifying your brand defines who you are and conveys your … [Read More…] Mastering the Art of Pressing the Right Branding Gear

Branding

A brand identity is what sets you apart from every other business on the planet. It is where you convey core values, style, and unique selling proposition. The first impression of your brand identity is largely dependent on the design work of your digital assets. However, just like in many other aspects of life, looks … [Read More…] 4 Strategic Writing Tips for Developing a Brand Identity

Branding

Loyalty is something that every brand or company would want to attain when it comes to their relationship with their customers. Nowadays, it is not enough to present the next marketing campaign to catch the attention of the clients. That’s one thing to the equation, but brands need to do more to make sure that … [Read More…] Talking About Loyalty: What Takeaways Can Brands Learn From Amazon?