4 Reasons Why Original Blog Content is Important

why original blog content is important

Business Blogging

why original blog content is important

Creating original blog content can be time-consuming. Some might also wonder, “What’s the point – isn’t there enough content out there already?”. I’ll describe my viewpoint on original content and why I continue to produce it for my blog as well as for clients’ blogs.

Why Original Blog Content is Important:

1) It Establishes Your Company as an Authority:

  • Original content establishes authority and credibility for you and your company (it doesn’t matter if articles on similar topics exist elsewhere – why let your competitors hog all the glory?!)
  • The content (if good) helps “pre-sell” your company to your prospective clients
  • Your blog is a platform that allows for connections with other industry influencers

2) Content Enhances your Social Media Strategy (and linking it to your website):

  • You need to share great content in social media. It’s fine to share other’s content most of the time….
  • …But your original content is what brings people back to your site. If you have no original content, your social media and web strategies are disconnected
  • Social media allows people to share your (good) content broadly, reaching new potential customers or industry players with your message

Build a Blog That Matters

3) Content Improves your Search Engine Optimization

  • Your blog (and website) content and the engagement that people have with it in other blogs (e.g. links to your blog) and social media (e.g. shares) sends signals to Google, which is a kind of “robot” (it needs explicit signals and can’t “infer” things about your business)
  • These signals allow Google (and Bing, Ask.com and others) to understand what your site is about, and how authoritative it is. This leads to higher ranking for certain keywords that you use in your content

4) Content Gets People to Take Action

  • Your blog content is what attracts people back to your blog from social media sites like Facebook, Pinterest, LinkedIn or Google+
  • Within your content and at other spots in your blog, you can have explicit “calls to action”
  • This is how you turn casual web visitors into more serious prospects (e.g. by having them schedule an appointment, getting your free report or by connecting with you in social media)

Creating Original Content doesn’t have to be hard

Based on the above, the benefits of creating original content to your company’s overall online marketing strategy should be fairly clear. The challenge that most people have is finding the time to create content, coming up with content that provides value to the target audience, creating high quality content, and keeping it all interesting.

It can be done and many companies have found the right combination. To learn more about ways to create high value content with less effort, learn about Fast Easy Blogging here. And let me know in the comments what methods you or your company use to produce good, high quality content or what challenges you face in this area!

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


    1. Ryan,

      I completely agree. Every blog post can’t be the Mona Lisa but you can certainly use some original thought and creativity to get people interested! Funny, I was just contacted by an insurance agent today looking for some content marketing help. The word is out!

  1. Agreed. This is something that I am working on. As a newbie I thought it was going to be difficult, but so far so good. Just keeping fingers crossed and hoping that original content will make Google see me soon :-)

    1. Hi Churchill. Make sure you use keywords your audience uses and also promote your posts in social media (as Google monitors that). I also use the Comment Luv plugin which allows people to see your recent posts (and in some cases provides a “do follow” link to your blog). That’s an option too (my affiliate link: http://www.commentluv.com/?ref=clp-tom@righ632)

  2. Tom,
    Your post hits home with us. Original content makes the reader feel who you are and creates rapport with them. if they resonate then they will follow you and recommend you to their friends. Thank you for this post

    1. Agreed Brett. Although I don’t mind some curated content, original content is key to clearly communicating your positions and making that connection. Thanks for stopping by!

  3. Whether we write on paper or over the net, we should always produce something that is original. Don’t just go write because it’s part of the trend; but rather, go write something that you totally are knowledgeable of. The more you speak of something that you know, the more your target audience will have trust on you. Gain their trust by being yourself; not by being someone that your not. The more you unveil yourself, the more you draw people to actually follow your posts.
    Magic Webs recently posted..What Is Google+My Profile

  4. Whoever said “content is the king” is right. When I started my blog 3 years back, I had made myself a promise that I would only write original and engaging stuff. Thanks to the promise, my blog has been running successfully since then.

  5. Google wants you to provide good, good for your customers, good for your rankings. It is very essential to do your own research and write your own contents. Read a lot and do a lot of brain storming before writing killer contents. People will visit your blog to read new contents.
    Becca recently posted..Mobile Locksmith WillettonMy Profile

    1. Becca,
      Agreed and Google wants some data (text and other) so it can determine what to rank you for. And research is key, as you mention, for great content. Thanks for stopping by!

  6. Obviously having original content on a blog is important. But I think that having an original style, or blogging “voice” can help a lot too. That just makes you stand out even more.

    Not everyone will like a blogger who is that unique in the way he expresses himself. But some will really appreciate it and be his loyal readers forever.

  7. There is some sense of fulfillment when you can be proud of your own writing. Moreover, when it becomes popular and you know that it affects people. So why not go original?

  8. Hi Tom,
    The original content is indeed the key to grab a larger audience base. The reasons mentioned in the post in the favor of original content are true to the core. Original blog content can provide the much needed aid in the process of building the social media strategy. Thanks for the share.

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