What do Superman, Freddy Krueger and a Blogging Process Freak have in common?

Well, they’re the same person for one thing…

Meet Superman

Danny Iny, co-founder of Firepole Marketing, has written almost 100 guest posts, over 50 posts on his own blog, has co-authored TWO books with co-authors such as Guy Kawasaki, Brian Clark and Mitch Joel and has done about 50 interviews. In addition, while doing all this, he got married and launched two major coaching programs.

Oh, and did I mention that this was all done in the period of just over one year?

Can’t you see why I think he’s got some sort of superpower?

Freddy Krueger?

Danny Iny, Freddy Krueger of blogginSo what’s this business about Freddy Krueger?

Well, that’s the guy in The Nightmare On Elm Street movies. He’s a pretty scary dude and he’s everywhere.

That’s what these superpowers did for Danny. With his guest posts running over a short period on such a huge number of very popular blogs, he became known as the “Freddy Krueger of Blogging”. Everywhere you looked, he was there, looking right at you!

Needless to say, this visibility did huge things for Danny’s business.

The Real Secret

What’s interesting about the situation is that Danny’s not superhuman. Yes, he worked really hard, but he had an ace in the hole to make this whole thing happen.

What’s that, you ask?

Write Like Freddy ProcessThe Process Freak

It’s that he’s a process freak.

Yes, you heard me. Danny will hate me for saying this, but he’s so obsessive that he can’t help but research, discover, engineer, document and meticulously follow the best processes known to man. Oh, and then he’ll reengineer, test, add new angles and document it again.

He worked on his process like a master craftsman polishes the burrs and imperfections off a machined and highly engineered piece of precision equipment. He fussed over the process like Gollum fussed over “his precious”.

Jealously guarding it until it was ready for the world to see.

The Process Is The Solution

At first Danny was THE critical piece of this equation. If he didn’t brute force the process, nothing would come of it. No guest posts, no traffic, no business visibility.

After he refined the process to its most effective form, it started to become a much, much bigger part of the solution. No longer was Danny pushing his blogging forward just by sheer force of will.

It was like putting rollers under a couch. Exert the same effort and rather than moving a foot, it would move across the room. The process worked!

With the formula, Danny could easily identify the blogs to write for, discover the winning topics and write posts that blog owners can’t get enough of. Not only that, but using the process and his templates he can write winning blog posts in under two hours.

blog like freddy processOut of the Vault

Some formulas stay hidden forever (Coke anyone?), but on occasion a game-changing formula gets released into the world.

Danny is releasing the “Write Like Freddy” formula to the world with a webinar on 3/27 that I’m honored to be hosting. Will you be there?

Two Free Memberships

Prior to the webinar, he has kindly agreed to give away Two FREE spots in the Write Like Freddy program to commenters on this blog post.

Are You Ready to Write Like Freddy?

Are you inspired to learn the secrets that allowed Danny to exhibit almost superhuman strength to become the Freddy Krueger of Blogging? Do you want to know how he finds and lands guest posts on the most popular blogs? Do you want to learn how he writes great, detailed posts in a fraction of the time of other bloggers? Do you want to know why he knows what posts blog owners will drool over? It’s all in the process.

Leave a comment – explain why you want to “Write Like Freddy” To Enter!

Just leave a comment below to enter! The best two comments that answer the question in the comments below: “Why do you want a spot in the Write Like Freddy program?” will get them (subject to contest rules).

Congratulations to Dawn and Rosemary for winning the two spots!!! Thanks everyone who entered!

Oh, and don’t forget to sign up for the free Danny Iny webinar here. (**NOTE: THE REPLAY HAS JUST BECOME AVAILABLE – SO SIGN UP FOR INSTANT ACCESS**)


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  1. The reason I want spot the Write Like Freddy program is simple.

    I don’t want to be tied to my day job… I want to take my Online game to the next level and the only way you can do that is learn from the best… Not to stroke Danny or you Tom but you’re both the Tips.


    Ryan H.
    Ryan Hanley recently posted..How To Convince Your Internet Hating Boss an Online Presence is ImportantMy Profile

  2. Hi Tom….

    You’re right. Danny is a process guy. Which is why he rocks.

    He took the McDonald’s “system” formula; stuck it to writing posts for results, and bingo, he’s got the results to show for it.

    Nicely done Danny. And thanks for bringing this forth Tom. All good stuff here… :-)
    Eric T. Wagner recently posted..How to Break Out of Job Jail and Start Your Own Business – Part IMy Profile

  3. Danny Friedman is cool I have been watching his video seminars on Youtube and he is a role model for lot of guys on the web.

  4. Hahaha… an epic post applauding an epic person and his epic process…

    …so epic.

    (Note: By ‘epic’ I don’t mean a homer-like odyssey, I mean slang for “exceptional”).

    Hmm… I naturally turn out quality, sexy content in short time periods, but I’d love a spot in the Write Like Freddy program just to experience it. To connect with Danny Iny in anyway is always a thrill for me. He’s my kind of people, big-vision, game-changing, and focused on success, and he does it all with purpose and meaning. Besides, a mark of the successful is that no matter how good they are, they’re always looking to be better — that’s me :D

    He also never fails to give props and credit to tons of other people in his circle :)

    Thanks for this, Tom!
    Jason Fonceca recently posted..19 Examples Of Celebrities Who Think SuccessMy Profile

  5. I would have to say that accomplishing that much in such a short time period is not only a product of killer process, but killer vision.

    It’s not just about finding a blog, it’s about finding the right blogs – then coming up with sharp, valuable, and action-oriented content. The system itself just sounds like its creating a win-win-win (site, poster, and audience) for everyone involved.

    The proper knowledge and ideas combined with the right amount of action and implementation make for great results, which has seriously got me interested in learning more here and from Danny. Definitely going to check this webinar out and would love a spot in the class.
    Jason Anthony recently posted..Come On, Come On, Lets Work TogetherMy Profile

  6. I don’t want a spot in the Write Like Freddy program. Why? Because I’m already a charter member!

    I am amazed at the sheer amount of content Danny produces. I do think he has some kind of superhuman power, I just can’t quite get a handle on it. ;-) We’re mere mortals compare to him.

    But having a process is definitely the key, especially for us solopreneurs.
    Jeanne Pi recently posted..How to Create Instant CredibilityMy Profile

  7. Tom,

    I have gone through this program and it was really awesome! It is really a step-by-step stuff and he is even giving e-mail templates for approaching other bloggers.

    In general, I was very pleased! And yes, if you are willing to take action on what he teaches, your blogging/writing will improve.

    Timo Kiander recently posted..Expert Time Management Interview: Lucas KleinschmittMy Profile

    • Timo,

      Yes, a couple of you got in on his pilot launch. I really liked the materials and I’ve used part of the style on my most recent post (although I need to go back to the model to see what I missed). I think your comment makes sense for so many things – take action or it’s just another good thing to know. Here’s to taking the right actions!
      Tom Treanor recently posted..6 List-building Mistakes and Tools To Make It EasierMy Profile

  8. Very cool! I’ve definitely been following Danny Iny’s rise over the last year or so but had no idea that behind the scenes it was all about process. That makes total sense though. I don’t think you can crank out this amount of stuff with just hard labor alone. (Unless he never sleeps, which is entirely possible – LOL!)
    Carmen Sognonvi recently posted..How to Break Through a Plateau In Your Local BusinessMy Profile

  9. I’m definitely a believer in creating processes that can be repeated. There is the obvious challenge of finding good blogs to approach for guest posts and a good angle, and making time.

    More subtle challenges revolve around mindset, writers block or fatigue, and being able to write on a schedule (part mindset and part how you plan.) Since I’ve been developing my own processes for writing articles regularly, it would be timely to for me win one of the spots in this program.
    Mark Reinert recently posted..Profitable coaching niches occur where your 3 success circles overlapMy Profile

  10. Danny Iny is a machine..forget Kruger, he’s more like a mash up of the best of the Terminators…you know you can’t stop him…. He’ll be back!

    Would love a spot on the write like freddy program, because when you learn from the master you become like the master…am I sucking up enough here. I could swoon too if you’d like.

    Seriously. I’m up for the learning process. I’m strapping on my Optimus Prime outfit as we speak..waiting to be transformed :)
    Jackie recently posted..Is Gratification Killing Your Business Goals?My Profile