What do Superman, Freddy Krueger and a Blogging Process Freak have in common?

Business Blogging

Well, they’re the same person for one thing…

Meet Superman

Danny Iny, co-founder of Firepole Marketing, has written almost 100 guest posts, over 50 posts on his own blog, has co-authored TWO books with co-authors such as Guy Kawasaki, Brian Clark and Mitch Joel and has done about 50 interviews. In addition, while doing all this, he got married and launched two major coaching programs.

Oh, and did I mention that this was all done in the period of just over one year?

Can’t you see why I think he’s got some sort of superpower?

Freddy Krueger?

Danny Iny, Freddy Krueger of blogginSo what’s this business about Freddy Krueger?

Well, that’s the guy in The Nightmare On Elm Street movies. He’s a pretty scary dude and he’s everywhere.

That’s what these superpowers did for Danny. With his guest posts running over a short period on such a huge number of very popular blogs, he became known as the “Freddy Krueger of Blogging”. Everywhere you looked, he was there, looking right at you!

Needless to say, this visibility did huge things for Danny’s business.

The Real Secret

What’s interesting about the situation is that Danny’s not superhuman. Yes, he worked really hard, but he had an ace in the hole to make this whole thing happen.

What’s that, you ask?

Write Like Freddy ProcessThe Process Freak

It’s that he’s a process freak.

Yes, you heard me. Danny will hate me for saying this, but he’s so obsessive that he can’t help but research, discover, engineer, document and meticulously follow the best processes known to man. Oh, and then he’ll reengineer, test, add new angles and document it again.

He worked on his process like a master craftsman polishes the burrs and imperfections off a machined and highly engineered piece of precision equipment. He fussed over the process like Gollum fussed over “his precious”.

Jealously guarding it until it was ready for the world to see.

The Process Is The Solution

At first Danny was THE critical piece of this equation. If he didn’t brute force the process, nothing would come of it. No guest posts, no traffic, no business visibility.

After he refined the process to its most effective form, it started to become a much, much bigger part of the solution. No longer was Danny pushing his blogging forward just by sheer force of will.

It was like putting rollers under a couch. Exert the same effort and rather than moving a foot, it would move across the room. The process worked!

With the formula, Danny could easily identify the blogs to write for, discover the winning topics and write posts that blog owners can’t get enough of. Not only that, but using the process and his templates he can write winning blog posts in under two hours.

blog like freddy processOut of the Vault

Some formulas stay hidden forever (Coke anyone?), but on occasion a game-changing formula gets released into the world.

Danny is releasing the “Write Like Freddy” formula to the world with a webinar on 3/27 that I’m honored to be hosting. Will you be there?

Two Free Memberships

Prior to the webinar, he has kindly agreed to give away Two FREE spots in the Write Like Freddy program to commenters on this blog post.

Are You Ready to Write Like Freddy?

Are you inspired to learn the secrets that allowed Danny to exhibit almost superhuman strength to become the Freddy Krueger of Blogging? Do you want to know how he finds and lands guest posts on the most popular blogs? Do you want to learn how he writes great, detailed posts in a fraction of the time of other bloggers? Do you want to know why he knows what posts blog owners will drool over? It’s all in the process.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


    1. Ryan. I’ll give Danny all the credit as he’s really taken this to the next level and he’s got a great process to share. Thanks for commenting!

    1. Hi Eric. Yes, it’s like Danny has perfected the formula for great fries, only they taste like blog posts. Thanks for the comment!

  1. Hahaha… an epic post applauding an epic person and his epic process…

    …so epic.

    (Note: By ‘epic’ I don’t mean a homer-like odyssey, I mean slang for “exceptional”).

    Hmm… I naturally turn out quality, sexy content in short time periods, but I’d love a spot in the Write Like Freddy program just to experience it. To connect with Danny Iny in anyway is always a thrill for me. He’s my kind of people, big-vision, game-changing, and focused on success, and he does it all with purpose and meaning. Besides, a mark of the successful is that no matter how good they are, they’re always looking to be better — that’s me 😀

    He also never fails to give props and credit to tons of other people in his circle 🙂

    Thanks for this, Tom!
    Jason Fonceca recently posted..19 Examples Of Celebrities Who Think SuccessMy Profile

  2. Jason. I think you nailed it there. It’s not just about cranking out posts, it takes time and a good strategy to find the right blogs, communicate with the owners and then write the right kind of posts. It’s a treat to see the process in action (and I’ll be using it for my next guest post).

  3. I don’t want a spot in the Write Like Freddy program. Why? Because I’m already a charter member!

    I am amazed at the sheer amount of content Danny produces. I do think he has some kind of superhuman power, I just can’t quite get a handle on it. 😉 We’re mere mortals compare to him.

    But having a process is definitely the key, especially for us solopreneurs.
    Jeanne Pi recently posted..How to Create Instant CredibilityMy Profile

    1. Thanks Jeanne and thanks for the comment! Yes, the more we focus on process (and save ourselves some time), the easier it gets!

    1. Timo,

      Yes, a couple of you got in on his pilot launch. I really liked the materials and I’ve used part of the style on my most recent post (although I need to go back to the model to see what I missed). I think your comment makes sense for so many things – take action or it’s just another good thing to know. Here’s to taking the right actions!

  4. I’m definitely a believer in creating processes that can be repeated. There is the obvious challenge of finding good blogs to approach for guest posts and a good angle, and making time.

    More subtle challenges revolve around mindset, writers block or fatigue, and being able to write on a schedule (part mindset and part how you plan.) Since I’ve been developing my own processes for writing articles regularly, it would be timely to for me win one of the spots in this program.
    Mark Reinert recently posted..Profitable coaching niches occur where your 3 success circles overlapMy Profile

  5. Why do you want a spot in the Write Like Freddy program?
    I would love a spot in the program because I feel like I’m missing something at the moment. I’ve been working on some guest posts and trying to get up the courage to submit them, but as I’m not sure they’re the right thing or how well they’ll be received it’s really hard. This program sounds like the perfect thing to get me going!

    I’ve just signed up to the webinar and I’m looking forward to it!
    Rosemary Jayne recently posted..Definition: Alexa RankMy Profile

    1. Rosemary. Yes, the course would work well for where you’re at. You’d come out more confident that you had the right post and have a method to getting guest posts that works better than the standard submission. You’re entered!

  6. Having worked with Danny I’ve seen that he believes in process and he really leveraged his process to get so much done in a short amount of time. He probably doesn’t sleep much but at least none of us need to match his record of guest posts in such a short amount of time!

  7. Hey Tom! Prepare yourself

    (Don’t bruise your knees as you fall of your chair onto the floor!) until about 2 months ago, I hadn’t heard of DI or FM, link from Copyblogger took me there!

    Now then, I did nip over to the website (writelikefreddie) and read the testies — the comment that stuck out “knowing where to start with guest posting”, that’s why I’m entering. That’s me. May I just say, thanks for the intro ‘proper’ to FPM — away digging now.

    Have fun with the webinar (which I’ve just signed up for)

    Dawn Barclay recently posted..Why The ‘Googling Career Change I’m Feeling Lucky Coaching Method’ Isn’t Such A Great IdeaMy Profile

    1. Dawn. No, don’t worry – not everyone will have heard of Danny or Firepole Marketing. The results of his work has meant that he has a massively larger share of mind than he did before he started. He’s not at the level of household names like Copyblogger but what he teaches is how to get our writing in shape and to land guest blogging opportunities to get much broader exposure for ourselves or our blogs. You’re entered!

  8. Why do I want a spot in the Write Like Freddy programme? That’s a good question.
    Because I have a blog….and it’s rubbish. Because I’m a serial procrastinator? Because I regularly succumb to the infamous ‘writers block’. And yet, deep down inside me, I know that there’s a raging hot spring of writing awesomness just waiting to burst through. That and the fact that I’d like to make a bit of cash and a name for myself too (is that so wrong?). One other thing, how the heck does Freddy manage to write so much with those hands?

    1. Kate, I love it. I do think that writing awesomeness is there too and no it’s not bad to want to make a name for yourself! Only Freddy knows how he writes with those hands but maybe he’ll share on the webinar! You’re entered…

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