On occasion, an unloved company blog gets questioned. Why do we have that thing anyway?
Just like an unloved pet spends its time moping around, living from meal to meal, an untouched blog looks lonely and adds little value.
But in the right hands, and with proper “care and feeding”, a company blog, or an author blog, nonprofit blog, sole proprietor’s blog or any other blog,can provide a ton of value.
In this executive summary of a recent presentation I gave, you can see 6 areas that I highlight as rich territory for companies who are ready for action.