How to Blog Sensibly: A Business Blogging Checklist

September 23, 2012 by

The business blog is one of the best tools to support companies in the use of content as a marketing weapon. A company’s blog is the natural and ideal location for posting written content, videos, pictures and audio. In addition, when the content is shared by the company and by readers in social media, in email newsletters, or in other venues (such as forums or other blogs), it’s the best tool to convert incoming traffic via the use of strategically placed “calls to action”. Lastly, the creation of content on a blog can significantly help with search engine optimization (SEO) – bringing new visitors from the search engines.

Where businesses struggle with their company blog

With that said, many business struggle with:

  • Understanding what content will be compelling to their prospective customers
  • Being consistent with their content production
  • Linking their content and social media strategies

A Sensible Business Blogging Checklist

Below is a checklist to help bring some sense to a companies blogging strategy. What I would urge you to think about as you read it is to be less “me focused” and to become more “you focused” – with the “you” as your readers. Deliver content that addresses the needs, interests and pain points of your readers – even if the content doesn’t always tie directly to your products or your company. Take that approach and your readership will grow…
What would you add or take away from this Business Blogging Checklist? Let me know in the comments.
WBG Sensible Blogging Checklist Sensible Blogging Checklist for Businesses [INFOGRAPHIC]

Infographic courtesy of: Whole Brain Group

Anything to add or remove?

I hope you got value out of the blogging checklist. What would you add to it? Is there anything you disagree with? Let me know in the comments!

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Comments

  1. Nicole Dean
    Twitter:
    says:
    September 24, 2012 at 8:36 am

    I love the infographic that you posted.

    The two things that stand out to me, specifically, are regarding marketing.
    1. Having a call-to-action in the post (a way to make money or grow your business).
    2. Actually marketing the post after it is published so that you can get people to see your content.
    Nicole Dean recently posted..The Ever-Expanding List of CommentLuv Enabled BlogsMy Profile

  2. Mys Palmer
    Twitter:
    says:
    September 24, 2012 at 12:02 pm

    Tom! I found your post through SBC and I love the infographic. I’m not so sure about the under 350 words tip though. Honestly, I don’t think I’ve read post (not including those with an infographic) that’s been under 500 words. Perhaps this is strictly for business blogging? Anyhoo the call to action stuff is so necessary. Without it people will often click away even if they actually liked your post.

    I would add that we have to engage with our commentators as well. It’s all fine and dandy to encourage them but we can’t leave them high and dry when they do. Bloggers that do that kinda suck in my book

    Nice share!
    Mys Palmer recently posted..The 3 things you should never blog withoutMy Profile

    • Tom Treanor
      Twitter:
      says:
      September 24, 2012 at 6:36 pm

      Mys,

      Good catch. 350 is probably what my absolute shortest posts ring in at. Typically mine are between 450 and 650 so I agree with you.

      I also like your suggestion about engaging with commentors. For blogs where the comments are actually engaged readers I think it’s essential to reply. Obviously, if the comments are full of spam and trolls that’s a completely different story and there’s a problem to be fixed.

      Thanks for your comment!
      Tom Treanor recently posted..Don’t Scoop the ReporterMy Profile

  3. Estevan Benian says:
    September 25, 2012 at 11:18 am

    Thanks for your nice expression about the strategy of blogging, which is very helpful to me. And of course I’ll try to learn it.
    Estevan Benian recently posted..Obras millonarias en la provincia de ChiriquíMy Profile

  4. Woven Lashing says:
    October 5, 2012 at 3:22 am

    Wow, surprisingly I never knew this.I have been reading your blog a lot over the past few days and it has earned a place in my bookmarks.Thanks for sharing with us.

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