The Best Excuses We Tell Ourselves To Avoid Blogging

blog procrastination

Business Blogging

blog procrastinationWe’re often our own worse enemies. One day we set out to do something, like a renewed commitment to blog regularly. Then the next day we argue with ourselves and provide excuses as to why it would be better to blog tomorrow than today.

Here are some of the top excuses I’ve used (or heard from others). Which ones do you use? What techniques do you use to overcome this internal pushback?

It’s been said before

This is the killer. Yes, of course it’s been said before. But do you prefer that people read about this topic on other blogs – especially on your competitor’s blog?  One way to make your post stand out is to try a creative angle on a common topic that your customers care about. You can also infuse some of your personality into the post. Has anyone infused YOUR personality into their blog post? I didn’t think so!

I’m not a good writer

Look. In the beginning, most of us are pretty bad blog post writers. I know I was! But the only way you’ll get better at writing in a way that works well for a blog is if you practice. Practice makes “better” (is there perfect?). If you want a step-by-step tutorial for blog writing (kind of “write by numbers”, check out the blog writing workshop).

I can’t think of anything to say

We’ve all felt like this but it’s really a cop out. One of my favorite ways to think of topics that my customers will care about is to think back to conversations that I’ve had with prospective or past customers. What mistakes were they making? What mistaken beliefs did they hold? What questions did they ask me? This can help you generate some ideas.

You can also look back at blogs you like (or your own blog if you have comments) and see what questions people have in the comments.

One other piece of advice. Write down or type up any blog post ideas that you come up with when you go to the gym, drive your car, take a shower, take a walk, listen to someone give a presentation, or wake up in the morning. These moments seem to generate the best ideas for my blog. So keep a blog post ideas document where you collect all of this inspiration and refer to it when you’re feeling a bit uninspired. If you want a cheat sheet, you can get my blog post idea generation toolkit here.

“Everyone” already knows this!

Sometimes we talk ourselves out of writing because we think it’s silly to write about a topic that “everyone” knows about. Well, each person is at a different stage in their education. There are always people who haven’t learned even the most basic of things about your industry yet. Did you know that phrases like “How to” and “What is” are extremely common searches in Google’s search engine?

what is in search
"What is..." and "How to..." are very common. People need the basics too!

No one’s reading my blog

One reason for this is that you’re not writing often or you haven’t practiced enough to become a better writer. And if you’ve become a better writer, but still don’t have a lot of regular readers, there are a still lot of ways that your blog can help your business. For instance, a lot of people check out your website and blog before they consider doing business with you. Are you filling it with content that shows your expertise and gives them a sense of your values and personality?

It’s low priority right now

Since people are increasingly comfortable with using the web for personal and business matters, establishing a strong online presence is important for any company. Your website is completely under your control, so this makes it an ideal hub for your online activities (versus depending on the ever-evolving social media sites). If you agree with this philosophy then shouldn’t you put blogging higher on your priority list?

I need to fix my blog design first

Some people really want to have everything perfect before they move on to the next item. If you’re waiting for your blog to be perfect before you fill it with words, you’re making a big mistake. Your content and your development as a writer is actually more important than getting everything perfect with your website or blog. So, don’t use this as an excuse for not writing!

The dog ate my blog post

No, people don’t use this one (at least I don’t think so). I was just checking to see if you really read to the end. Did you?

If so, what excuses have you used to not write for your blog? How do you overcome these self-defeating excuses??


Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Nice one Tom, and yes I have used them all. I do believe that ‘Everyone knows this already’ was a massive excuse of mine, do the research. Keep it rich, keep it simple. New eyes pass by every day. PS: the dog ran away last week 🙂 Bam! One day…gone!
    Thank you for the post.
    Dawn recently posted..How to Find Yourself Again (Part 1) Wake UpMy Profile

    1. Hi Dawn. Yes, I think that’s one of the most powerful excuses because you can find data to support it (just by going on google). Funny thing is that some of my most successful posts were on topics already covered. Luckily I didn’t try to find that out first so I actually wrote the posts (and was able to get some nice benefits). Sorry about the dog!

  2. The stupidest excuse is I don’t have anything to write about… I hear this all the time from my Niche.

    My response is usually something to effect of… If you do this job every day and you can’t think of something to write about then you might want to look for a new job…

    Sometimes not as harsh depending on the person but the idea is the same…

    Great article Tom!

    Ryan H.
    Ryan Hanley recently posted..How to Take Advantage of Google Search through BloggingMy Profile

    1. Hi Peter,

      Yes, I suppose a major overhaul is a worthy and strategic thing (when the timing’s right). But endless tinkering doesn’t count as a good reason (excuse). Not enough time is one that I’ve used to. Nice addition to the list!

  3. Tom,

    These are very common excuses. I think that my favorite one some years ago was: “I can’t think of anything to say”.

    Well, I’m a blogger now and of course that statement is not true at all. In fact, as soon as I got into blogging, I had more than enough topics to cover (I have now 150-200 post ideas on my list).

    If you are even a little bit passionate about your topic, your brain starts to generate plenty ideas for you in no time.

    Timo Kiander recently posted..Ninja Productivity and a Balanced Lifestyle With Craig Jarrow (Productivity Elements)My Profile

    1. Hey Timo,

      I’m impressed by the number of topics on your list. Mine probably has about 50 or so. I just have to remind myself to go look at it more often. Thanks for the comment!

    1. Hi AJ. We all have a dozen excuses we can use at an moment. I agree with you about blogging clarifying your thinking. That’s for sure. Thanks for the comment.

  4. Ouch – I think you hit every one of my excuses there Tom. One thing that has really helped get me over the hump (particularly believing I’ve got nothing to write about) is as you said phrasing blog posts as questions in my head.
    What might small business owners be thinking about this ‘brave new world’ (and yes some of them do still think of it as a BNW) called the Internet and how can I help them get over some of their fears?
    Oh, and the dog ate my post excuse? An Australian website tried to use it recently to explain why an awards winner’s name was listed online before the live telecast on T.v! (

    1. Priya, thanks and I hear you. I’ve been through each of these excuses as well! I liked the article you shared. That’s a good one about Google unearthing a hidden story! Nice. Thanks for the comment!

  5. For me and my niche, I’ve never had the “I don’t have anything to say” excuse work. There’s always something to say and something to teach. For me in the past it’s always been, “It’s been said before” and “No one’s reading my blog”.

    What helped me was to keep a running “idea list” of posts and write, write, write. I used to post daily to my blog with useful, but very basic content in order to build up my posts and establish expertise. Once I started marketing it, people had something to read, and I then started posting less frequently and posting more of in depth type posts with more of my personality in it… saying it in my own way. From there I’ve gained more of a following and it’s easier to post now because I know people are expecting them. Once you start getting comments and emails about your posts, you know that people what to hear what you’ve got to say and it makes it easier to keep at it.
    Meagan recently posted..Do Your Customers Have Price Shock?My Profile

    1. Hi Meagan,
      I think that’s a sound strategy. I did it but with much less frequency! But yes, when this blog and my older blog started getting some traction and attention, that was enough to motivate me to go deeper. Thanks for the comment!

  6. Mike! I’m glad you got a good laugh out of it. Yes, it’s pretty funny (or sad) the things we don’t know until much later. Thanks for stopping by!

  7. Hey Tom,

    Great article, you pretty much covered it all. It’s already been said is certainly no reason to not write as there really isn’t that much that hasn’t been said many many times. But a fresh take and a new perspective are always good, and we all need to be reminded of stuff all the time. I really enjoy blogging myself and find that, like most things, you naturally get better at it, the more you do it!
    Steve Baines recently posted..Focus On Strengths Not Weakness To Be Better In Work, Home, and LifeMy Profile

    1. Hey Steve. I agree – finding the way to have a “fresh take” on an old topic is an important way to keep people coming back for more. Thanks for the comment!

  8. Tom, your content is excellent, as usual, and I love people who chop through excuses (reminds me of Tommy Walker’s Excuse-busting post on Brogan’s site.)

    I’d just like to say that Enthusiasm and Passion trump every excuse ever — but it’s up to YOU to be passionate and enthusiastic FIRST.

    My #1priority 🙂

    P.S. Hey aren’t “this has been said before” and “Everyone” already knows this!” the same 😛
    Jason “J-Ryze” Fonceca recently posted..Rap Is The New ShakespeareMy Profile

    1. Hey Jason. You’re like a blog scholar. You know where all the great posts are hidden and who wrote them! I would say that “everyone already knows this” means that you think, why bother writing about this – it’s so obvious isn’t it? The curse of the expert. The “it’s been said before” is knowing that someone wrote about that topic. On this second one, finding the new twist is key. For the first one, explaining in a clear, concise fashion is key (in my opinion). Thanks for the comment!

      1. Blog-scholar! Tom!!! That is one of the most appropriate descriptions of my blogging I’ve ever heard! Would you mind if I quoted you on it? 🙂

        Ahhh, subtle but good distinction, dude. I love it. And to me they both tie into an overall vibe of “what I have to offer is NOT valuable”, but the fact of the matter is, every human beings expression is valuable, and becomes MORE so, the more they do it / refine it.

        Rock on and ryze up!

  9. Hi Tom,
    Yes, excuses, excuses!
    I’ve used them all as well, the main counter to all that though is just to be yourself. It doesn’t matter if you think you’re rubbish, you’ll get better, it doesn’t matter if you think you’ve got nothing to say, you juts haven’t thought about it enough and it doesn’t matter if it’s been said before, you’ll say it better.
    This is a tough business and victory comes to those that persist.
    Mike Garner recently posted..How to get your first blog post rightMy Profile

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