Blogs have become an essential aspect of any successful business marketing plan or strategy. They have changed the way we communicate and share information. And they have significantly increased the ability for businesses to reach a large target audience.
To begin, you will need to have educated and experienced writers. Writing for a blog or online content differs from an academic essay or assignment. People reading content online have shorter attention spans. In such a constantly connected world, people want information and they want it fast.
A business blog must know its target demographic and understand how to connect with readers. And while blogs have opened the door to more affordable and new marketing ideas, they have also increased the workload involved. Business blog writers need to be proficient with their initial research and be able to find and write about topics geared towards the brand’s target audience.
Once topics have been nailed down, the writing needs to be error-free, creative and engaging. High-quality content is imperative for any successful business blog. Without it, your site and company will not get the desired exposure or attention.
Thankfully, technology is providing an endless amount of tools to assist online writers in the proofreading and editing process. Review the following 10 reputable sources to start boost your business blog today.
This tool shows blog writers how to create content for their target audience by guiding them through a step-by-step process. The service provides users with a personalized “score” that acts as a goal for maximum impact, helping users better cater to their reader’s interests.
This tool’s tagline is “write better”, and that’s exactly what it helps users do. The distraction free word processer’s features and design are equally as minimal as its mantra. It allows writers to save drafts and view them on the same screen to better analyze the structure and provides adequate proofreading as well.
This custom writing service offers 24/7 support, extremely affordable rates and a money-back guarantee. Their professional writers specialize in various areas of interest and are able to cater to any style or format during the editing and proofreading process.
Before you publish you should always scan your content for originality. You chance ruining your business reputation and career by forgetting to properly reference information, or by publishing content that already exists online. Use Plagtracker’s unique plagiarism checking algorithm to be sure your writing is 100% unique.
This writing service offers proofreading, editing, structure advice and more. And all of their writers hold a Ph.D. or MA degree, so you know you are gaining expert advice. Rates are affordable and writers are able to gain personal, one-on-one guidance.
This software will help writers “write faster and better”. It’s an all-in-one tool that offers users access to live corrections, real-time support, thorough dictionary resources and text readers (automated voice that reads your writing aloud) with translation features.
Business users can sign up for a free ProWritingAid account and receive a thorough grammar and spell check. It’s an excellent go-to proofreader for any online content writer and should be used before any content is published.
With this tool writers can choose their level and style, making it easier to edit according to the needs of online writing, rather than essays or academic papers. Users can check their readability and eliminate any errors to increase flow and connection with their readers.
This straightforward, web-based proofreading tool allows writers to copy and paste their content directly on the site. Users will receive a quick and efficient scan for errors, as well as suggested corrections and explanations.
This easy to use editor is extremely useful for blog writers. Like Hemingway himself, the app helps users eliminate run-on sentences and overuse of adverbs. It also provides a useful readability score (aim for 7 or higher).
Every writer needs a good editor. It’s natural to require a second set of eyes and multiple drafts before achieving high-quality work. Once you have narrowed down your topic, begin with an outline before diving in. Writers need to maintain clear structure and stay on topic at all times.
Since online writing needs to be short and sweet, business bloggers must have a thorough knowledge of the brand they are representing. It’s easy for writing to turn from subjective to objective, however, when writing for a business, a writer should have clear goals and concise viewpoints.
The process can be fun if you stay organized. Blogging itself is time-consuming and needs to be done consistently to obtain the largest audience. Writers need to be able to meet constant deadlines to attract new readers. And every post must be high quality; once you start posting useless information you will lose readers, rather than be able to gain new ones.
Sometimes a writer’s content may be useful and creative, however, it may be presented in a way that is not optimized or edited for online viewing. Once again, your writers must have experience in this specific area. The editing process can make or break the impact of a post, so it’s imperative for your writers focus on it appropriately and to include engaging visuals, infographics, photos and videos as well.
No matter what type of blog or business you have, it’s a constantly evolving process. There is always somewhere to improve and there are always new viewers to be reached. The possibilities are endless if you remain focused and manage your time wisely. Begin using the tools listed above today and watch as your blog gains a solid online presence, ultimately boosting your connection with customers and fans.